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So is Google about to stop SGE?

Posted: Thu Mar 27, 2025 6:18 am
by sumona
The words “ we will continue to offer SGE in Labs as a testbed for bold new ideas ” are what sparked the rumors and debate.

Ross Hudgens, CEO of Siege Media, shared a detailed post about what he thinks Google is trying to say in those exact words:

SGE connected to the testbed feels like a commentary that SGE is not ready for the big picture, nor is it ever expected to be….Bits and pieces of SGE may see the big picture, but it seems unlikely that the product we saw on every search result last year will get there anytime soon.

The comments section under the post also reveals how many marketers and SEOs believe gambling database russia the project has no wings and will likely not see the light of day for various reasons.



The fact is that Google has not confirmed that they are discontinuing SGE. Everything else up to this point is just pure speculation.

And looking at the data, it doesn’t look like SGE is going to be cut anytime soon. Authoritas recently published an in-depth research paper showing that SGE results are showing for 86% of search queries.