Different sectors, different strengths
Posted: Thu Mar 27, 2025 6:25 am
These are just some of the tools you can use to stimulate engagement and customer retention, but the Leevia suite has over 20 types of contests through which you can give away
give your customers a positive experience that will bring them even closer to your company.
Customer retention KPI: the metrics to keep an eye on to avoid mistakes
Now that we have highlighted the importance of customer retention and the best strategies to create a targeted strategy, it is time to talk about KPIs. We are talking about all those metrics that can monitor different aspects of customer retention and loyalty to the brand. Here are some of them:
Customer Lifetime Value (CLT) : This data indicates the total chinese student data revenue that a single customer guarantees to the brand during the commercial relationship. It is calculated by multiplying the average customer expenditure by the average number of purchases made by the customer for the duration of the commercial relationship of the customer with the company.
Customer Churn Rate : This metric allows you to calculate the abandonment rate and is calculated considering a set period of time. Simply calculate the ratio between the number of customers lost and the total number of customers present at the beginning of the period considered, and then multiply by one hundred.
Customer Satisfaction Score : After running a survey, divide all the positive results by the total number of people who participated in the survey and multiply the result by one hundred. This will give you the percentage of satisfaction of your customers.
These KPIs allow you to have a very accurate and specific data driven approach and to work in a complementary way to the CRM in developing functional customer retention strategies.
The Retention Rate percentage varies greatly depending on the sector in question.
Here is a graph showing the main sectors and their relative RR. Each sector has its strengths and weaknesses that it must be able to manage correctly when planning its customer retention strategy.
give your customers a positive experience that will bring them even closer to your company.
Customer retention KPI: the metrics to keep an eye on to avoid mistakes
Now that we have highlighted the importance of customer retention and the best strategies to create a targeted strategy, it is time to talk about KPIs. We are talking about all those metrics that can monitor different aspects of customer retention and loyalty to the brand. Here are some of them:
Customer Lifetime Value (CLT) : This data indicates the total chinese student data revenue that a single customer guarantees to the brand during the commercial relationship. It is calculated by multiplying the average customer expenditure by the average number of purchases made by the customer for the duration of the commercial relationship of the customer with the company.
Customer Churn Rate : This metric allows you to calculate the abandonment rate and is calculated considering a set period of time. Simply calculate the ratio between the number of customers lost and the total number of customers present at the beginning of the period considered, and then multiply by one hundred.
Customer Satisfaction Score : After running a survey, divide all the positive results by the total number of people who participated in the survey and multiply the result by one hundred. This will give you the percentage of satisfaction of your customers.
These KPIs allow you to have a very accurate and specific data driven approach and to work in a complementary way to the CRM in developing functional customer retention strategies.
The Retention Rate percentage varies greatly depending on the sector in question.
Here is a graph showing the main sectors and their relative RR. Each sector has its strengths and weaknesses that it must be able to manage correctly when planning its customer retention strategy.