Argis Living: Success Story

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Argis Living is a real estate developer specializing in designing projects that optimize the spaces it has been working on across its various business areas in a silo-like fashion.

- Many hours of Excel work
. - Lost opportunities due to lack of traceability.
- Difficulty managing peak call center workloads.
- Poor GDPR management.

To continue growing profitably, they needed to doctor data digitally transform their processes and select the ideal technology to bring the project to a successful conclusion.

Its objectives included aligning marketing, sales, and customer service teams; automating all recurring tasks; unifying all data in a single environment; providing customized, real-time reports; and properly tracking team efforts.

After the first 6 months following the digitization of the processes, the results were:

A 10% increase in the lead-to-visit conversion rate , from an average of 40% to 50%.
We doubled the call center's capacity , reducing personnel costs.
We increased our decision-making capacity by providing integrated reports on Call Center, Sales, and Marketing activities.
All calls were automatically recorded and we complied with the Data Protection Act (LOPD).

Now you can learn more about the Argis Living case from its marketing director, Rubén Carretero.


Conclusion:
Adopting digitalization and automation in marketing and sales is critical for real estate developers to remain competitive in today's market. HubSpot makes this process easier by offering a comprehensive, easy-to-use solution that covers all our marketing, sales, and customer service needs.