Fully understand user intent when searching

[samiaseo55]

It’s easy to just take random keywords from a keyword research tool and put them on your site. But if you’re wondering if this strategy is a bad idea, you’re absolutely right. Just throwing random keywords from a keyword research tool onto your site is tempting, but it’s counterproductive in the long run. The key to success is a deep understanding of user intent when searching .

Why is understanding user intent so important?
Search engine algorithms like Google are constantly evolving to provide users with the most relevant search results. That's why it's not enough to just find keywords with high search frequency. You need to teacher data understand what users are actually looking for when they type in that keyword.

The search intent can be different:

Informational: The user is looking for information on a given topic (e.g. "how to make coffee").
Navigational: The user wants to get to a specific website (e.g. "Alza website").
Transactional: The user wants to buy something (e.g. "Philips coffee maker with grinder").
Commercial: User is considering a purchase and comparing products (e.g. "best espresso machines").
As you can see, everyone browses the web with a different purpose. For some it's entertainment, for others it's shopping, information, finding instructions - the list goes on.

And these purposes don’t always intersect: if you just want to watch a fun video, for example, you’re probably not in the mood to spend money. As you can see, knowing these differences can make or break your business. If you use the wrong keyword, you won’t get visitors who actually want to become customers.