3. Suggestion and persuasion

[sakibkhan22197]

Then, when we look at Egypt, we find that the hours before dawn are the best.

Key things
Okay, so what did we learn?

We found that the best time of day to send emails is between 10am and 11pm during the week and 9pm on Sundays.

And if you have to choose two days of the week, it should be Tuesday and Thursday.

But it also depends on where in the world your recipients are. For example, if you have subscribers in Egypt, then these times are not ideal because they have higher engagement early in the morning.

What about sending emails over the holidays?
So can we apply what we’ve learned to email campaigns that run during the holidays?


They conducted an analysis based on emails sent from popular American holidays such as Thanksgiving, New Year's, Christmas, Veterans Day, Memorial Day, and the 4th of July.

Let’s start with Thanksgiving. When they analyzed open chinese student data rates on the Wednesday before Thanksgiving, they saw a 6% drop. And the engagement rate continued to decline until Monday.

Hubspot Thanksgiving

Source: Hubspot report

We also found that the average daily number of email opens increased significantly to 106% after Thanksgiving through Wednesday.

So, if you want to get the best engagement during this holiday, you should target the Monday before Thanksgiving and the Tuesday or Wednesday after T-Day.

The Christmas season probably appeals to you because it is when most B2C businesses earn the majority of their annual revenue.