Conversational Marketing: In today’s time when big brands are putting so much effort to know their customers personally, customers have got used to conversing with their favourite brands. Chatbots help you converse directly with your customers, get their feedback, and understand them. Earlier this exchange of ideas happened through static forms. Today, nobody wants to fill them up. So, replace those old forms with the modern way of doing conversational marketing.
Deciphering Customer Behaviour: There is a lot that you can learn through your chats with your customers. Your chatbot keeps the history of all your conversations. You can easily see what is trending amongst the customers. Which products they like the most. What are the major problems they are having? What product update would they like to see in the next version? Once you know which products they like more, you can highlight them even further. And can upgrade the others as per customers’ feedback to make them more user-friendly.
Serves a Variety of Industry: The best thing about a chatbot is that advertising data it isn’t industry-specific. From marketing to medicine to energy conservation, any brand can use a chatbot for enhancing their business.
Help with Human Resource: Did you know, not just customers but even applicants who want to join your company ask questions to your bot? Yes, many times applicants come to ask doubts related to a position to the company’s bot. Imagine how smartly you can design your chatbot to answer all kinds of company related questions. This will help the applicants a lot. And will also help your Business as you will get the right candidates.
Bots have multiple applications: If you thought bots just help with marketing, think again! From customer support to IT to Hr, They genuinely contribute in every aspect. Additionally, they also help support the sales funnel, and ensure customers don’t get off it.
You can use a Chatbot builder platform to bring your first ever Chatbot alive. There are multiple platforms that would help you establish an intelligent Chatbot for your business.
Some of the renowned chatbot building platforms
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