Incoherence between the ad and the landing page

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Visitors generally arrive at the landing page through advertisements. If the ads are not aligned with the information on the landing page, there is a disconnect and visitors are disappointed. A handful of page visits means nothing to you, if only a small number of visits turn into conversions. Ads on social networks should stylistically, according to the tone of the address and shared information, have to correspond to the landing page .

  Mobile phone version

Do not forget to always check the appearance of the landing page on a mobile phone (and other mobile devices, such as tablets). Most of the visits to social networks and Google searches today are done via mobile phones. In this regard, the landing page must look perfect and be functional both on the desktop and on the mobile phone .

5.    Complicated procedure

Try not to make the procedure complicated. No matter how enticing your phone number list product may seem, most will give up if they have to fill out 5 forms with 20 different questions to apply. Determine what is really important to you, what data you want to collect and how. You will not benefit from excess information, and you risk that the visitor will give up filling out the form because it takes too much time .

The advantage and disadvantage of a landing page are one and the same - there is only one task and that is conversion. If the page does not perform that task perfectly, there is no result that can "pull" it. The page must not be complicated, but neither should it be short on information. The conversion must be clearly defined, and the page precisely linked to the analytics, so that you can track the results.

If you have decided to design a landing page yourself, our tips will certainly be useful to you. If you still want someone else to take on this important task, the InDigital team is always at your disposal.