This seemed counterintuitive to us

[tasmih1234]

A piecemeal email approach simply doesn't work. You need a clear and consistent email marketing strategy, and then execute it regularly. This will lead to higher engagement levels because people like routine, consistency, and predictability. email marketing strategy 2024 Optimize your email marketing campaigns to increase the value of each of your subscribers Let's go back to Jim's flower shop example. If he can increase the value of each of his email subscribers from $1.50 to $2.00, it could be a game-changer for his business. It could mean the difference between losing money and making money as a business.

It could allow him to invest in paid acquisition channels. And it could help him hire a full-time person to manage his ecommerce email marketing efforts. So how does Jim do this? Well, here are some tips: Test the regularity of emails sent One of the things we found with CellarThief was that sending more frequent emails actually increased open and engagement whatsapp data rates. We thought the more e-commerce emails we sent, the more people would ignore them. But the exact opposite happened. We wouldn't have learned this if our e-commerce email marketing hadn't included testing the regularity of email sends.

Test the day and time of sending There are many best practices for email marketing for ecommerce. But they are best practices, and sometimes doing the opposite will work better for your business. For example, it's often suggested to send your emails on Tuesdays and Thursdays and not send them on weekends. Why? Because people typically check their emails at work. from Coschedule However, as more people learn that weekdays are the days to send emails, more and more subscribers are receiving emails. Therefore, the opposite could be true for your business. The same goes for the time of day you send emails.