Types of Benchmarking

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Benchmarking is one of the important strategies in the business world to improve the performance and competitiveness of the company. In this article, we will discuss in depth the concept of benchmarking, its types, its benefits, and its implementation steps.

List of contents
Benchmarking Concept
Types of Benchmarking
Benefits of Benchmarking
Benchmarking Implementation Steps
Conclusion
Benchmarking Concept
Benchmarking is the process of comparing and evaluating a job function email database company's performance with the best companies in the same industry or even outside the industry. The goal is to identify best practices, efficient processes, or innovative strategies that can be implemented to improve performance and achieve competitive advantage.

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1. Internal Benchmarking: Involves comparing performance between different units or departments within the same company. For example, comparing sales performance between branch A and branch B.

2. Competitive Benchmarking: Involves comparing performance with direct competitors in the same industry. For example, comparing product delivery times between company A and its competitors.

3. Functional Benchmarking: Comparing a specific function or process to the best companies outside our industry. For example, comparing a logistics system to a leading e-commerce company.