Improving Content Marketing3: Some Tactics

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Email Marketing Strategy
That is, create valid content always and in any case.



1. Create for a group of people, not for everyone.

In everyday life we ​​use chinese overseas asia database different languages, leveraging certain themes, depending on the recipient of our communications. For the same reason, composing a text that can equally interest all readers is very often a utopia. Instead, identifying a segment of your target, with its own interests and its own Achilles heels, is a strategic choice to generate interest and conversions.

2. Rely on a schedule

The most prolific content creators don’t necessarily work through their texts, from idea to final article, in the same day. For example, DB to Data’s editorial team bases its editorial plan on a table where each author writes down their ideas for future topics based on recurring columns or topics. Specifically, it’s a list of thoughts in series: “Improving content marketing” is an example. Let’s solve writer’s block by accessing this repository, where regular (or mandatory) topics are interspersed with brilliant ideas archived over time.

3. Make concepts visual

Creating and getting more reading points allows you to increase your ROI. The majority of content that is shared on social networks such as Facebook, Pinterest or Google+ contains images. If your newsletter is also set up for social sharing (if it is not, do it now!), limit the release of your content, only if accompanied by at least one image. A good trick is to extract the main contents of the text (if you remembered the bold, it should be easy to identify them) and decline them from a graphic point of view to increase their appeal.

4. For example, it is not true that I often dwell on just one topic… (Dear Valentina – Max Gazzè)

Simplicity has a certain charm for everyone, but it is often difficult to resist the urge to say everything, in the most detailed way possible. Those who write content must oppose this urge and allow readers, already overwhelmed by hundreds of information and notices, to glimpse without difficulty the value that distinguishes their text from all the others.

For the sake of advice, I won't go into detail.

5. The inverted pyramid



Precisely because of the difficulty of convincing the recipient to finish reading our communication, it is useful to take into account this method borrowed from journalism. Even for commercial or promotional content, it is good to immediately declare what the objective of the communication is, using the rest of the available characters to motivate the validity of the arguments.

In this sense – especially in the first communications, typical of permission marketing – it is better to focus on the benefits for the reader, rather than on a self-referential presentation of your company which, due to its natural impartiality, would not convince the reader or, worse, could in some cases upset him.