Check the keywords used in the page title, heading tags , and image alt tags, as these often reveal a page's primary target keyword.
But let’s pause for a moment and consider the efficiency of this method:
Again, you need to know what specific keywords you want to check.
Furthermore, it's a very time-consuming process. You have to manually review each page of the website if you want to see the full scope of keywords used.
While reviewing a website's source code can reveal some keywords, especially those used in important meta tags, titles, and descriptions, it is not the most efficient method for comprehensive keyword research.
Understanding the different types of keywords used on a website will shed some light on its overall SEO teacher database strategy and target audience.
Let's explore some of the most common types of website keywords and their relevance:
Short-tail keywords : These are very general keywords, often only one or two words long. While they typically have high search volumes, they also come with high competition and can be quite challenging to rank for. For example, " shoes " or " cookware ."
Long-tail keywords : Consisting of three or more words, these keywords are more specific. They typically have lower search volumes but also less competition, making them easier to rank for. An example might be " best credit cards for travel points ."