Create a database for lead generation

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You can have the hottest leads in the world, but they will be of no use to you if you don't work with them properly.

You should create and use a lead database where you can record, study, filter, and segment your potential customers.

Ideally, get an automated CRM system that will significantly reduce the laboriousness of this activity.

Most of them allow you to tag leads by type and how hot chinese overseas australia data they are. This allows your sales team to work more efficiently with lists and pay the most attention to those who have the highest chance of converting.

Step 4: Qualification and evaluation of links
Not all prospects are at the same point in the sales funnel . Some will be ready to buy today, while others may be just starting to get an idea of ​​what’s available in the market. You need to adjust your approach accordingly.

Most companies use a 1-100 lead scoring system that indicates approximately where a lead is in the customer journey. They are awarded points based on their actions, with more significant actions leading to more points.

For example, following your Facebook page might be worth 10 points, filling out a form might be worth 20 points, and opening and reading an email might be worth 5 points. If a lead takes all three of these actions, their score would be 35 points.