Nobody asked for them, and they don't necessarily want to see them, but they form an important part of business success: advertisements on websites, also known as pop-ups. The effectiveness of these pop-ups can be seen in the conversion rate, which averages 9 percent. Pop-ups are therefore a universal way to convert interested users into customers these days. The tricky task, however, lies in designing creative advertisements that not only generate profit but are also tolerable for all website users, because there is nothing worse than poorly designed pop-ups.
The following 7 tips not only provide a guideline to follow when creating your pop-up,fusion data but also provide insight into the complexity of pop-up design.
Laptop with pop-up
Tip 1: Weigh the options for different pop-up design styles
When positioning and designing an ad, you should always keep the type of information in mind. You can take different approaches depending on the importance of the information.
Your most important information, such as direct purchases, can be displayed centrally in the center of the screen using the classic example of a square pop-up. This should contain information that can be justified in directly disrupting users' browsing, as they will have to actively bypass the pop-up window.
For less urgent ads, such as email registration, pop-ups can be used that appear from the vertical ends of the screen. This makes it easier for users to avoid interacting with the ad.
For optional content, such as instructions or similar, you can use pop-ups on the screen pages, which the user can also ignore entirely.
But the animation and the pop-up's appearance also play a very central role in the impact of the ad on users. For example, targeted animation and various design elements can make the ad much more likely to be perceived as pleasant and part of the website, rather than as an annoying advertisement.
Tip 2: The pop-up should match the branding
To avoid losing the credibility of your pop-up or even being perceived as deceptive, it's advisable to avoid overly bold and intense designs. Here, you should steer clear of garish colors and bright symbols. A more subtle style, with the use of interesting images and information organized by importance, is often more conducive to the overall look of the page and increases both the impact of the advertising and the credibility of your brand.
Tip 3: Effective use of color and shapes
In addition to careful wording, the strategic use of non-verbal design elements such as shape and color is also highly recommended. You can choose different colors depending on the desired effect. For example, blue and green have a calming effect on recipients, while white conveys a cleaner overall appearance. You also need to make a conscious decision between rounded corners and sharp edges, as these elements also leave a certain impression on users.
Tip 4: Clear content to get straight to the point
Since the time span of your pop-ups is quite short to attract website users as quickly and effectively as possible, there is a clear basic structure to follow. Minimalist design should immediately convey the value of the action being performed. The basic structure includes:
A clear headline
Additional text that describes your offer and its value in more detail
A picture
CTA (= Call to Action)
A way to close the pop-up
Tip 5: The “Close” button
A key part of good pop-up design is the "Close" button. It's important to provide the option to close the pop-up again to ensure a good user experience. When it comes to the design, you can choose whether it's the classic X in the top right corner or a more customized version of the button that fits the design. However, be careful: The "Close" button should never be the most prominent feature of your pop-up.
Tip 6: Designing pop-ups on mobile devices
While it may seem like this is just a miniature version of the desktop pop-up, a clear distinction must be made when it comes to mobile devices. In addition to the smaller sizes, the changed aspect ratio and user interface must also be taken into account. Your pop-up must be designed so that it can be used clearly and concisely within the new size framework. However, you can also utilize the advantages, such as the increased input options on mobile devices, when creating your pop-up.
Tip 7: Base the pop-up design on tests
Since the main task is to convince users to take the desired action, it's important to get the most out of your pop-up. To achieve this, it's important to conduct tests and analyses. For example, an A/B test is a good option, where two pop-up design variants are presented to two segments of your target audience. This makes it easy to determine which version appeals more to users and thus achieves greater success.
Ultimately, the appearance of your pop-up is never as important as its effectiveness. However, you can never go wrong with professional and well-thought-out pop-up design, as it positively reinforces the impact of your advertising on users and increases the chance of attracting new customers. Even for less interested customers, the potential pop-up disruption factor can be drastically reduced to prevent negative associations with your brand. So why not seize the opportunity and create tasteful, profitable pop-ups?
- Board index
- All times are UTC
- Delete cookies
- Contact us