landing page on your website
Posted: Sun Apr 06, 2025 8:35 am
That person is then sent a Facebook Lead Ad directing them to your webinar on "How to Save Time and Money with the Right Small Business Accounting Software."
The person attends the webinar and is enrolled in a lead generation email program.
They receive an email with a special offer and sign up for your product on a special offer.
With a U-shaped multi-touch attribution model, you might want to assign 40% of the credits to the blog post that initially generated the lead and 40% to the special promotion landing page that converted them to a paying customer. The Facebook Lead Ad and the webinar will split the remaining credits, and each will chinese overseas america data receive 10% of the credit for the sale. This way, you'll allocate sufficient attention and resources to essential top-of-funnel activities that generate leads and bottom-of-funnel conversion points, without ignoring the role other important touchpoints play in nurturing and qualifying leads.
Companies like Fospha take this to the next level. Instead of choosing a human-based model, Fospha uses historical data to analyze which touchpoints influence a transaction and weights each touchpoint accordingly if it results in future actions.
The person attends the webinar and is enrolled in a lead generation email program.
They receive an email with a special offer and sign up for your product on a special offer.
With a U-shaped multi-touch attribution model, you might want to assign 40% of the credits to the blog post that initially generated the lead and 40% to the special promotion landing page that converted them to a paying customer. The Facebook Lead Ad and the webinar will split the remaining credits, and each will chinese overseas america data receive 10% of the credit for the sale. This way, you'll allocate sufficient attention and resources to essential top-of-funnel activities that generate leads and bottom-of-funnel conversion points, without ignoring the role other important touchpoints play in nurturing and qualifying leads.
Companies like Fospha take this to the next level. Instead of choosing a human-based model, Fospha uses historical data to analyze which touchpoints influence a transaction and weights each touchpoint accordingly if it results in future actions.