Videos are a big thing these days, aren't they?

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Focus on creating the types of content that work well for your competitors, as they'll likely work well for you too. Just make sure all the content you post online is unique, original, and something only you can offer.

2. Use YouTube and its wide audience


According to HubSpot, 78% of people watch videos online every week, and a good advertising database 55% do so daily.

And because YouTube is the second-largest search engine in the world—after only Google, and owned by Google anyway—with 1 billion hours of video views per day , Google itself will give YouTube more authority than other platforms. This is why backlinks from YouTube work.

James Robinson, marketing consultant at Iconic Genius , agrees. Here are his tips.