Now that we've covered the technical aspects, let's take a look at some tactics to make your day-to-day work easier when you have to manage multiple Facebook accounts.
1. Maintain an up-to-date editorial calendar for each account
If you're a digital marketer managing multiple accounts, a well-organized editorial calendar is your best friend.
A content calendar offers significant benefits, especially when you manage more than one Facebook account.
For starters, it eliminates guesswork and uncertainty. When you plan content for each of your accounts in advance, you focus on one account at a time. This is much easier than switching brand voices and styles multiple times a canada phone number data day. You can prepare your calendar every two weeks or every month (or however you prefer).
Having an editorial calendar also prevents you from overpromoting certain content pillars on any one of your accounts. Having an overview of the content type and posting frequency on each Page ensures a content mix that's tailored to each brand and sends positive signals to the Facebook algorithm .
For more information, check out our article on creating a social media calendar or download our free customizable calendar template here .
You can also start a 30-day free trial of Hootsuite , schedule all your Facebook posts in advance, and organize them in a visual and user-friendly calendar view:
social media editorial calendar in Hootsuite
Start your free trial
2. Automate as many manual tasks as possible
You don't have time to manually post every single post to every single account or pull up different analytics before every debriefing meeting! Even if, oddly enough, you did have the time, you should be spending it on more useful things, like creating evergreen content (see below).
Once you've created your editorial calendar, the next step is to schedule your posts to automatically go live on the right account. To maximize engagement, it's essential to know the best times of day to post on Facebook based on each account's audience (personalized recommendations are available directly in Hootsuite).
For analytics reports, set up Hootsuite Analytics to automatically generate monthly reports for each Facebook account.
Hootsuite Analytics dashboard
Request a free trial
3. Create an evergreen content library
You'll never run out of content ideas again.
Okay, that promise may be ambitious, but there's nothing worse than staring at a computer screen with a completely blank mind or desperately searching for what's trending today on social media : Is National Hat Day right for your customer? And if so, which customer? Are you able to create hat-related content for each of your various Facebook accounts before your lunch break?
If you have a reliable library of evergreen content for each of your Facebook accounts, you'll never have to scramble to create a post again. The term "evergreen content" refers to topics and content that can be published at any time of year. Forget trending themes, seasonal content, and holiday posts. Free yourself from time constraints.
Research relevant and consistently popular topic ideas for each Facebook account, then create a library of content to use later. To learn more about this topic, check out our article on content recycling .
4. Leverage AI tools
Even if you apply all the above tips, it can be difficult to create brand-specific content for different Facebook accounts , especially if you're working on multiple campaigns at the same time. Brain gymnastics only goes so far! This is where AI tools can really help.
OwlyWriter AI , a tool integrated with Hootsuite, helps you brainstorm ideas and create relevant posts that reflect the unique voice, style, and tone of each of your accounts. You can even enter your (or your client's) website URL and let OwlyWriter turn that content into a Facebook post.
- Board index
- All times are UTC
- Delete cookies
- Contact us