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Customer retargeting is a powerful tool in conversion rate optimization. With suitable ad types and formats, retargeting best practices and a well-planned overall strategy, you can not only bring interested customers back but also boost eCommerce sales and build lasting brand loyalty.
If you know it’s time to elevate your retargeting electrical contractors email list efforts, our pay-per-click experts at Thrive would love to hear from you! We’re here to partner with you in launching a tailored retargeting campaign that turns your visitors into loyal customers. Get in touch to get started.What Is Retargeting?
Customer retargeting is a powerful digital marketing strategy you can leverage to users who have already shown interest in your product or interacted with your eCommerce site but didn’t finish the transaction.
Retargeting aims to move these interested users closer to a purchase. Since they’ve already shown interest in your brand and offerings, they require less persuasion.
Different Kinds of Retargeting Campaigns
Here are three types of retargeting ads you can include in your customer retargeting campaigns to engage interested buyers more efficiently.
Abandoned Cart Ads
These ads target users who added items to their cart but didn’t complete the purchase. By reminding them of their unfinished purchase, often with a gentle nudge like “Don’t forget what’s in your cart!”, you can bring them back to complete the sale, boosting your conversion rate optimization efforts.
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