Sascha Pallenberg provided a fascinating insight into the development of digital channels: He highlighted problematic developments such as social selling and the enormous amount of spam on social media platforms, but also examined the topic of AI: In Sascha's opinion, AI learns so quickly because we have optimized the answers and content over many years so that systems can easily understand them.
At the same time, he assumes that major tech companies will integrate AI so extensively belgium phone number data into their devices and systems that no one will need to visit a website to get answers to common questions. This could render many websites irrelevant. Sascha's solution: "Prove to the user that you're 'real' – and not an AI, not a bot." Because in the future, help from authentic people will play a much larger role again.
A tip from Jan, who attended the lecture: Subscribe to the MeTacheles newsletter , in which Sascha always provides valuable insights and addresses current topics with years of expertise.
The content processes of SEOkratie and OMT
Franziska Großmann outlined SEOkratie’s SEO content process at Campixx:
Keywords analysis: Ahfres pulls keyword lists and analyzes competitors’ domains.
Which pages on these domains generate the most traffic? Important: It's not the keyword rankings that count, but the traffic!
If possible, the entire customer journey should be mapped on one website.
Keyword lists are expanded with Ahfres and enriched with the top 10 results for each keyword.
The keywords are clustered using Chat GPT.
But how do you save time and work more efficiently in the content process? Großmann recommends limiting yourself to the most important tools, using a reusable text template, keeping revision loops short, and leveraging AI support.
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