Whatever you call it, they all serve one purpose: to convince strangers to buy what you’re selling.
A social media marketing funnel is the pathway users take from high school coaches email list discovering your brand on social platforms to becoming paying customers. It guides leads through five stages:
social media marketing funnel
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1. Awareness: Social media users become aware of your product or service.
2. Consideration/Interest: The turning point where users feel a strong pull to buy. At this point, users (now called leads) become curious enough about your brand to scroll through your social media, click calls to action (CTAs) or visit the link in your bio.
3. Action/Conversion: Users take steps toward a purchase, like contacting your team, requesting a demo, adding to their cart or clicking “Buy Now.”
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