Why You Need to Create a Welcome Workflow (And How to Make It Effective)
Posted: Mon Dec 09, 2024 8:37 am
If I were to imagine myself in the Middle Ages, I would see myself 100% as an archer. Because, after all, knowing how to hit a distant target with a single arrow is kind of what I do every day.
Just like when you shoot an arrow , in fact, as a CRM & Automation Specialist, I have to make sure that the emails I send are targeted , go out at the right time and (hopefully) hit the target. Precision and timing are essential, as is studying the target I have to hit. In reality, my job is certainly less ferocious than that of a real archer: my goal, fortunately, is not to kill a deer, but to create interest between two worlds and start a dialogue between people.
When it comes to new potential customers, in fact, it is the relationship that makes the difference. According to the Next in Personalization report by McKinsey , companies that focus on personalization generate 40% more revenue than their competitors.
To immediately create a personal relationship with those who, for example, sign up for your newsletter or download content from your site, why not try sending a series of targeted and personal emails to welcome them to your company?
Why Create a Welcome Workflow
Generally speaking, every person who visits your site and shows interest in your content can be considered a real potential customer. Therefore, inserting a person who, for example, has downloaded your product brochure into a welcome workflow is important for several reasons:
First of all, it is a way to personally welcome and thank a person for having shown interest in your reality, for example by purchasing one of your products or filling out a form on your site. This immediately creates a positive predisposition for dialogue and makes the contact feel appreciated and welcome in your world.
Additionally, a welcome workflow can be used to provide additional information, offers, or resources that are relevant to someone who has just discovered you. This helps keep the focus on what you have to offer, address the needs of the new prospect, and guide them to other content that they may find interesting, leading to new conversions or allowing them to start interacting directly with members of your sales team.
Another benefit is that a welcome workflow helps establish an immediate connection with the contact , creating an emotional bond and building trust from the start. This can have a significant impact on their denmark telegram mobile Phone Number list perception of your brand and their propensity to become a loyal customer in the long run.
Finally, inserting a new contact into a welcome workflow allows you to provide consistent and timely communication , which demonstrates from the very first moment the value you give to the people who choose to become your customers. In fact, the person who receives the emails in your workflow immediately perceives a high level of professionalism and customer care from your company.
The True Value of Marketing Automation
So, to sum up, inserting a contact into a welcome workflow after a conversion is an effective way to welcome the contact into your world and start a valuable personal relationship .
For this reason, marketing automation has become indispensable for companies that want to provide a personalized and high-level experience to their customers. With the help of intelligent tools and software (your bows and arrows, so to speak), it is possible to automate and personalize marketing communications , manage campaigns, acquire leads, create content and maintain strong relationships with your customers.
Just like when you shoot an arrow , in fact, as a CRM & Automation Specialist, I have to make sure that the emails I send are targeted , go out at the right time and (hopefully) hit the target. Precision and timing are essential, as is studying the target I have to hit. In reality, my job is certainly less ferocious than that of a real archer: my goal, fortunately, is not to kill a deer, but to create interest between two worlds and start a dialogue between people.
When it comes to new potential customers, in fact, it is the relationship that makes the difference. According to the Next in Personalization report by McKinsey , companies that focus on personalization generate 40% more revenue than their competitors.
To immediately create a personal relationship with those who, for example, sign up for your newsletter or download content from your site, why not try sending a series of targeted and personal emails to welcome them to your company?
Why Create a Welcome Workflow
Generally speaking, every person who visits your site and shows interest in your content can be considered a real potential customer. Therefore, inserting a person who, for example, has downloaded your product brochure into a welcome workflow is important for several reasons:
First of all, it is a way to personally welcome and thank a person for having shown interest in your reality, for example by purchasing one of your products or filling out a form on your site. This immediately creates a positive predisposition for dialogue and makes the contact feel appreciated and welcome in your world.
Additionally, a welcome workflow can be used to provide additional information, offers, or resources that are relevant to someone who has just discovered you. This helps keep the focus on what you have to offer, address the needs of the new prospect, and guide them to other content that they may find interesting, leading to new conversions or allowing them to start interacting directly with members of your sales team.
Another benefit is that a welcome workflow helps establish an immediate connection with the contact , creating an emotional bond and building trust from the start. This can have a significant impact on their denmark telegram mobile Phone Number list perception of your brand and their propensity to become a loyal customer in the long run.
Finally, inserting a new contact into a welcome workflow allows you to provide consistent and timely communication , which demonstrates from the very first moment the value you give to the people who choose to become your customers. In fact, the person who receives the emails in your workflow immediately perceives a high level of professionalism and customer care from your company.
The True Value of Marketing Automation
So, to sum up, inserting a contact into a welcome workflow after a conversion is an effective way to welcome the contact into your world and start a valuable personal relationship .
For this reason, marketing automation has become indispensable for companies that want to provide a personalized and high-level experience to their customers. With the help of intelligent tools and software (your bows and arrows, so to speak), it is possible to automate and personalize marketing communications , manage campaigns, acquire leads, create content and maintain strong relationships with your customers.