Supplier Crown uses WebAR to digitize traditional packaging
Posted: Tue Apr 22, 2025 5:47 am
To promote and celebrate its efforts and achievements in sustainable development and environmental protection, Crown, a leading global packaging supplier, has partnered with AR augmented reality technology company Zappar to launch a celebration can WebAR experience that can be opened by scanning the QR code on the product packaging.
In the experience, a 3D Crown employee can be placed on any plane, and egypt phone number lead through fascinating explanations, users can gain in-depth information and advantages of new packaging materials. At the same time, a question-and-answer session and a WebAR game on packaging can recycling are also set up to convey Crown's sustainable development concept to users in a fun interactive experience and encourage users to recycle waste.
Crown, which is committed to the innovation of packaging materials, also owns the patent for augmented reality smart packaging "CrownSmart". Using AR augmented reality technology, consumers can scan the QR code on the product packaging to obtain a wide range of content and experiences and interact directly with the brand. Each QR code is customized for the brand and can not only be used as an anti-counterfeiting technology, but also provide valuable consumer data for the brand marketing team to facilitate their subsequent activities.
In the experience, a 3D Crown employee can be placed on any plane, and egypt phone number lead through fascinating explanations, users can gain in-depth information and advantages of new packaging materials. At the same time, a question-and-answer session and a WebAR game on packaging can recycling are also set up to convey Crown's sustainable development concept to users in a fun interactive experience and encourage users to recycle waste.
Crown, which is committed to the innovation of packaging materials, also owns the patent for augmented reality smart packaging "CrownSmart". Using AR augmented reality technology, consumers can scan the QR code on the product packaging to obtain a wide range of content and experiences and interact directly with the brand. Each QR code is customized for the brand and can not only be used as an anti-counterfeiting technology, but also provide valuable consumer data for the brand marketing team to facilitate their subsequent activities.