Homepage SEO is the practice of optimizing your website's main page so that it ranks for your business’s primary keywords.
IG Database
Effective homepage search engine optimization consists of on-page optimization, off-page optimization, and creating a good user experience for visitors.
Some of the basics of on-page SEO includes preparing accurate, original, and EEAT-friendly content, crafting a proper title and meta description, and using images with alt text.
It also covers technical optimization, which includes preparing sitemaps, fixing 404s, fixing page issues as highlighted in the Google Search Console, etc.
Successful on-page SEO helps search engines crawl and understand the different homepage contents easily.
Off-page SEO covers building authoritative backlinks with natural anchors to the homepage to improve the domain strength. Quality of referring domains is more important than their quantity, when it comes to quality link acquisition.
Naturally acquired editorial links from trusted domains matter more compared to low-quality links from PBNs (Private Blog Networks).
UX or user-experience optimization includes improving the page speed, Core Web Vitals score, and overall page experience.
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