People-first content optimized for your target keyword brings relevant visitors to your homepage.
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You should add informative, concise, and intent-specific content that educates your visitors. Write in the first person and use an active voice to create a direct and engaging experience.
Your homepage content should demonstrate Experience, Expertise, Authoritativeness, and Trustworthiness (E-E-A-T) via elements like case studies, customer testimonials, business awards, company experience, people behind the company, their expertise, etc.
Make sure the content is original and fresh, clearly standing out as superior compared to your competitors.
You should use clear language and shorter sentences to improve readability and ensure the content is grammatically accurate.
Incorporate visual content by adding a well-designed logo and an eye-catching hero image at the top of your homepage. These visuals should align with your brand voice, reinforcing your brand's identity and values.
You should also use command verbs in your calls to action to direct visitors clearly and persuasively, encouraging them to engage with your site.
Your content should be well-written and accurate, offering visitors a reliable overview of your company and its services.
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