Pillar Page and Topic Cluster: Two Key SEO Concepts in 2023

[nusaibatara]

Before going any further, let's take a look at these two concepts: the pillar page and the topic cluster.

A pillar page is a relatively long piece of content dedicated to a specific theme, called a topic cluster .

The pillar page should give a reader a comprehensive understanding of the topic you're covering. It's a central piece of content around which all the more in-depth topics related to the topic revolve.

To be clear, a pillar page deals with a broad topic, while topic cluster pages focus on specific keywords.

Let’s take an example to understand this better.

Example of a pillar page and topic cluster
You run a gym iceland phone number data and want to improve its visibility on search engines. To do this, our SEO experts will add a blog to your website to publish articles about fitness and health.

Since you have a large cardio area in your gym, we want to position you on the term (or keyword) "cardio training." Therefore, this will be the theme of our pillar page: we will cover the concept of cardio training in a comprehensive and in-depth manner. We will discuss, for example, its main principles, benefits, exercises, heart rate, common beginner mistakes, and more.

Then, we create a series of more specific articles: this is our topic cluster (thematic group). All these topics must be related to cardio training. They are first linked in substance: each blog article is optimized for a specific keyword , related to cardio training. They are also linked in a concrete way: your secondary topic refers, thanks to a hyperlink , to the pillar page "cardio training".

This internal linking is essential for showing Google and Internet users the connections between your various web pages. This structure will strengthen the authority of the pillar page and, even more so, improve its visibility in search engines. You therefore have a better chance of appearing in the top positions, even when a user launches a query related to cardio training: they could come across any of your topic cluster articles.

Thus, topic clusters improve the natural referencing of more web pages and make it easier for Internet users to find information. No matter what they're looking for, they can find it on your website.