Do you want to improve your company's online visibility ? Or perhaps you'd like to become a modern player in digital communication ? Whatever your expectations, you'll discover these new essential content marketing professions below . In a few minutes, you'll learn all about web marketing professionals and how to build your team to succeed with your content strategy .
Content marketing managerThe content marketing manager, also called digital content manager , marketing content coordinator or content strategist , is the conductor of a content marketing strategy. They work on behalf of a brand or company to ensure the link between the different web marketing professions. Their knowledge of all distribution channels and all digital media makes them a true expert in digital communication.
Content manager: the conductor of content marketing
SKILLS
As a content marketing specialist, the content marketing manager masters:
content marketing study techniques;
SEO tools;
analysis of Internet traffic and return on investment;
all the processes of writing and illustration on the web;
online creation tools and CMS (content management platforms);
all the most frequently used social media.
Furthermore, to achieve the set objectives and be able to adapt to the frequent changes in the digital world, it must be:
curious and open-minded;
interested, even passionate about new technologies;
able to make decisions and convince those around him of the merits of his choices;
creative and innovative;
a leader and mediator in all circumstances;
precise and rigorous.
Field of activity
A content manager's field of activity is extremely varied. To begin with, they must maintain constant competitive intelligence and have a thorough understanding of the market in the sector in which they operate.
They will then be able to define the optimal content marketing strategy . To do this, they have a thorough understanding of the company's target customer profile, their expectations, and their needs. They carefully select the most appropriate social media platforms and monitor the consistency of the content offered.
His role is also essential in controlling the company's brand image . He monitors and directs all other trades related to web marketing. He also monitors editorial planning and analyzes the results obtained .
Training
Typically, this position is held by an experienced executive . The required level of education is often a Master's degree in literature, communications, or marketing. A graduate of a business or journalism school also has the necessary skills, although a required additional degree in marketing is required.
If you're looking to expand your content marketing management skills, Livementor 's online training course will help you learn about all aspects bahrain phone number data of digital marketing. This training is also eligible for various forms of funding tailored to your specific situation.
SEO ConsultantAn SEO consultant, also known as an SEO specialist or expert , will help you make the content published on your website visible. Their goal is to ensure that the three pillars of SEO (technique, content, and reputation) meet the criteria established by search engines.
The SEO consultant is the expert in content marketing
SKILLS
Naturally curious, the SEO expert continuously monitors the evolution of search engine algorithms . He is therefore familiar with all the best SEO practices and follows trends without proposing over-optimization.
It is also aware of the expectations of Internet users and mainly tries to promote the user experience (UX). We are talking more and more about SXO ( Search eXperience Optimization ). Its primary objective must therefore be to prioritize the reader, while meeting the needs of indexing robots.
Adaptability and the ability to question oneself are also essential skills for a natural SEO consultant. Indeed, there is no miracle recipe in SEO, and only experience and experimentation can achieve satisfactory results.
The SEO consultant must also master all the SEO tools allowing them to analyze a website, develop an effective strategy based on the field of activity and the competition, as well as continuously monitor the results obtained.
