9 Free Google Tools for SEO Experts

nusaibatara · Post by **nusaibatara** » Wed Apr 30, 2025 6:47 am

⏲ Reading time: 10 minutes
If you're interested in search engine optimization, don't waste time and don't let your competitors leave you behind. Instead, be proactive, choose the best tools, monitor your progress, and stay up-to-date with SEO news. Sometimes, some of the best SEO tools are free.

I've already introduced you to various tools you can use to strengthen your online presence, reach a wider audience, and increase your revenue. For example, my post on how to succeed with SEO in a world dominated by artificial intelligence was a huge success.

This time, I'm going to review X of the best Google tools for SEO experts. Please note that the most popular tools will not be mentioned. So, you won't find the Keyword Planner Tool, Google Analytics, or Google Search Console.

I prefer to share tools that you may not be using that could have a huge impact on your SEO.

Here we go!

1. Google Mobile-Friendly Test
Did you know that around 60% of searches are now conducted from a mobile device? Ten years ago, this would have been hard to believe. However, it's true. And that's not likely to change.

It's important to understand the impact this can have on search results. Google wants your website to be responsive , so this isn't something you should take lightly. Fortunately, the search engine giant is doing its part to make your life a little easier. With the Google Mobile-Friendly Test, it only takes a few seconds to determine whether your website is mobile-friendly or not .

After entering your URL and clicking "Test URL", you should get something that looks like this:

As you can see, there's no guesswork with this free tool. Your website is either mobile-friendly or it isn't, and this will impact search results.

If your website fails this test, don't waste another day making the necessary changes. Adapting your website to mobile format could do wonders for your search engine rankings, as well as the amount of organic traffic you generate.

2. Google My Business
Local SEO is important. But no matter your business or industry, if you want to get noticed online, you'll need a solid strategy focused on search engine optimization .

Most often, it starts with Google My Business and a Google My Business listing , which allows you to provide your potential customers with more information about your business, including opening hours, address, and contact information. This tool is simple and free.

According to this statistic shared by Social Media Today , 50% of local mobile searches lead the visitor to visit the location within the day.

Creating a Google My Business listing doesn't guarantee an increase in online and offline visitors, but it definitely gets you moving in the right direction.

Here's an example of how a card appears on the web:

Consider adding more photos as time goes on. At the same time, it's important to regularly generate positive reviews on social media to improve your search engine rankings.

3. Google PageSpeed Insights
Is website speed really important?

Well, it all depends on what you're trying to achieve. If you want your site to rank high in search engines, then this is a vital factor. And, if you want your visitors to have a positive user experience, it's also a good idea.

In other words, you'll want to make sure your website is as fast as possible. Speed will impact your SEO and how users interact with your website. That's why you need to make sure your website loads as quickly as possible at all times to rank well.

With benin phone number data Google PageSpeed Insights, you no longer have to guess whether your website is up to date when it comes to speed. It also helps you make your website fast on all devices.

Running an analysis will provide the following:

Be sure to check the data for both mobile and desktop, as it's important to ensure your website is up to date on each device type.

Google also provides tips on areas you should improve. With this information, you'll likely find several ways to quickly and easily increase your website speed.

4. Google Search Console
Google Search Console is a free service offered by Google when you have a website. It allows you to check the indexing of your website and therefore helps improve your website's natural SEO .

Concretely, Search Console allows you to know daily the keywords that led to a visit to your site.

You will find several types of information on the platform allowing you to get a fairly precise idea of the health of your site and how it is perceived by the search engine.