Inbound Marketing Project: Why Outsourcing is Worth It
Posted: Mon Dec 09, 2024 9:35 am
he many professionals involved 'feed' the thriving outsourcing market. The reason is tangible: a dedicated agency not only provides the company with all the necessary skills, including graphics, management and content production, but also experience on dozens and dozens of projects, multiplying the probability of success.
However, an important aspect must be added: the company's marketing manager expects the agency to be a strategic partner , not just the executor of a set and defined project. While the company may have only strategic figures and skills within it, the complexity lies in finding an agency that combines the technical ones, which are fundamental for implementing concepts and objectives that are anything but trivial, with the purely strategic ones, which serve to harmonize various channels and activities, directing list of telegram users in belgium them towards the company's objectives.
When choosing a supplier, the most important aspect to evaluate is the number of projects successfully managed , because only experience allows you to better understand the strategic vision of companies and, above all, translate it into effective plans and actions.
That said, outsourcing represents a winning choice, as it provides marketing managers with professionalism and vertical and specialist skills such as:
Content Manager : specialists who deal with setting up and planning content on the multiple channels of an inbound plan, verifying their compliance with the pre-established objectives;
Digital Strategist : key strategic figure, responsible for translating the company's objectives into an effective multi-channel inbound strategy;
Journalists / Copywriters: domain and communication specialists;
Graphic Designers and Video Makers: vertical specialists for specific types of content;
Marketing Automation Specialist: Set up the platform and ensure that all nurturing activities are carried out at the right time and in the right way;
Project Manager: coordination figure between the various project specialists, responsible for respecting the project deadlines and costs, directing it towards the defined objectives;
Social Media Manager and ADV : central figure for the success of social marketing and ADV campaigns;
SEO Specialist: a key figure for the success of content and brand positioning in search engine hierarchies.
However, an important aspect must be added: the company's marketing manager expects the agency to be a strategic partner , not just the executor of a set and defined project. While the company may have only strategic figures and skills within it, the complexity lies in finding an agency that combines the technical ones, which are fundamental for implementing concepts and objectives that are anything but trivial, with the purely strategic ones, which serve to harmonize various channels and activities, directing list of telegram users in belgium them towards the company's objectives.
When choosing a supplier, the most important aspect to evaluate is the number of projects successfully managed , because only experience allows you to better understand the strategic vision of companies and, above all, translate it into effective plans and actions.
That said, outsourcing represents a winning choice, as it provides marketing managers with professionalism and vertical and specialist skills such as:
Content Manager : specialists who deal with setting up and planning content on the multiple channels of an inbound plan, verifying their compliance with the pre-established objectives;
Digital Strategist : key strategic figure, responsible for translating the company's objectives into an effective multi-channel inbound strategy;
Journalists / Copywriters: domain and communication specialists;
Graphic Designers and Video Makers: vertical specialists for specific types of content;
Marketing Automation Specialist: Set up the platform and ensure that all nurturing activities are carried out at the right time and in the right way;
Project Manager: coordination figure between the various project specialists, responsible for respecting the project deadlines and costs, directing it towards the defined objectives;
Social Media Manager and ADV : central figure for the success of social marketing and ADV campaigns;
SEO Specialist: a key figure for the success of content and brand positioning in search engine hierarchies.