A rising unsubscribe rate is a clear warning sign
Posted: Wed May 21, 2025 5:30 am
Regular List Hygiene: Proactively remove inactive users, bounces, and duplicates from your lists.
Segmentation: Continuously refine your audience segments based on new data and preferences. The more targeted your message, the less likely it is to be marked as spam.
Monitor Engagement Metrics:
Open Rates: Track how many users open your messages. Low open rates might indicate irrelevance or fatigue.
Click-Through Rates (CTR): High CTR shows users are finding your content valuable.
Spam Complaints: Monitor these diligently. A sudden spike needs immediate investigation.
Utilize Telegram Bot Features Responsibly:
Inline Keyboards & Reply Keyboards: Use these to guide user italy telegram mobile phone number list interaction and collect structured data, reducing free-form text input that might lead to misinterpretations.
Rich Media: Use images, videos, and GIFs appropriately to enhance engagement, but don't overdo it or make files too large.
Avoid Scams & Misleading Practices:
Never engage in phishing, pyramid schemes, or deceptive marketing tactics. Telegram has a zero-tolerance policy for such activities.
Be truthful about your products/services and offers.
Respect User Privacy Settings:
Telegram allows users to control who can add them to groups or send them messages. Respect these settings. Do not attempt to force users into groups or send unsolicited messages.
Legal & Regulatory Compliance (Beyond Telegram's Internal Rules)
Local and international laws heavily influence what constitutes "spam."
GDPR (General Data Protection Regulation):
If you process personal data of EU residents, GDPR's strict consent requirements for direct marketing are paramount. Sending messages without valid GDPR consent is a direct violation, independent of Telegram's spam rules.
The "Right to Object" to direct marketing means users can opt out at any time.
Bangladesh's Personal Data Protection Ordinance (PDPO), 2025 (Anticipated):
The upcoming PDPO is expected to introduce similar stringent consent requirements for direct marketing as GDPR.
Unsolicited commercial communication, especially to numbers not obtained with clear consent for marketing, will likely be a violation.
Be prepared for potential penalties for non-compliance.
Segmentation: Continuously refine your audience segments based on new data and preferences. The more targeted your message, the less likely it is to be marked as spam.
Monitor Engagement Metrics:
Open Rates: Track how many users open your messages. Low open rates might indicate irrelevance or fatigue.
Click-Through Rates (CTR): High CTR shows users are finding your content valuable.
Spam Complaints: Monitor these diligently. A sudden spike needs immediate investigation.
Utilize Telegram Bot Features Responsibly:
Inline Keyboards & Reply Keyboards: Use these to guide user italy telegram mobile phone number list interaction and collect structured data, reducing free-form text input that might lead to misinterpretations.
Rich Media: Use images, videos, and GIFs appropriately to enhance engagement, but don't overdo it or make files too large.
Avoid Scams & Misleading Practices:
Never engage in phishing, pyramid schemes, or deceptive marketing tactics. Telegram has a zero-tolerance policy for such activities.
Be truthful about your products/services and offers.
Respect User Privacy Settings:
Telegram allows users to control who can add them to groups or send them messages. Respect these settings. Do not attempt to force users into groups or send unsolicited messages.
Legal & Regulatory Compliance (Beyond Telegram's Internal Rules)
Local and international laws heavily influence what constitutes "spam."
GDPR (General Data Protection Regulation):
If you process personal data of EU residents, GDPR's strict consent requirements for direct marketing are paramount. Sending messages without valid GDPR consent is a direct violation, independent of Telegram's spam rules.
The "Right to Object" to direct marketing means users can opt out at any time.
Bangladesh's Personal Data Protection Ordinance (PDPO), 2025 (Anticipated):
The upcoming PDPO is expected to introduce similar stringent consent requirements for direct marketing as GDPR.
Unsolicited commercial communication, especially to numbers not obtained with clear consent for marketing, will likely be a violation.
Be prepared for potential penalties for non-compliance.