4 Search Trends That Make Your Google Listing More Important than Ever
Posted: Thu Sep 25, 2025 9:52 am
You already know that having a presence on Google is a must—especially for local businesses. You may also know that there are three entities you can optimize to show up higher in Google’s search results: your website, your paid ads, and your Google business listing.
What you may be less certain of, however, is exactly what that looks like. Google may be one of the world’s most trusted brands, but that doesn’t make it any less mysterious. Plus, it’s always evolving. So how can you stay relevant in search?
what is google my business business profile in maps fresh n clean dry cleaning
We’re going to take a look at four important trends for Google search, with particular attention to trends in local search, to help you understand the direction Google is headed:
Zero-click searches
For each trend, we’ll include specific action items to take in response, so you can continue to get found and attract customers online in 2021 and beyond. And in this process, you will come to find that your Google Business Profile just may be the most important one of all.
If you haven’t already noticed, Google search results pages armenia cell phone database have drastically changed over the past decade. They’re no longer just a list of 10 websites, but a mixed-media, interactive page with answer boxes, local map listings, information cards, accordion menus, and more. Google is increasingly providing searchers with the information they need without having to click past the results page. This is especially true for consumers searching local businesses, thanks to Google My Business.
Your Google My Business listing appears on Google Maps and the local results of Google Search. A complete profile will display the information a consumer needs in order to make a decision about your business—and even contact you—without visiting your website. That’s what we mean when we talk about zero-click searches: more and more often, people who perform a Google search find everything they need without actually needing to click a result.
zero click search results data
Via Sparktoro
It’s partly for this reason that “Godfather of local search” Mike Blumenthal calls Google your new homepage.
What you need to do
To ensure Google connects your business with nearby consumers seeking what you have to offer, you absolutely need to get listed.
To create a Google My Business profile, go to Google.com/business and create an account.
In order to have control over your profile, you need to claim your listing. To do this, search for your business name on Google Maps. If your business appears, select “claim this business” and follow the instructions. If your business doesn’t appear, you’ll need to add your business as a place first and then follow the steps.
Provide all of your information
You’ll eventually want to fill out all fields of your profile, but for now you can just cover the basics like contact information and category. Your category is especially important, as it allows consumers to find your business without knowing your business name. Feel free also to select multiple relevant categories, as this is a best practice.
Back in the good old days (15 or so years ago), Google ranked web pages based largely on the text of the page. This enabled low-quality pages that were simply stuffed with that keyword to rank in results. Now, Google’s algorithm is more robust, factoring in security, performance, user engagement, and other factors. This enables it to identify and reward pages that deliver high-quality content through the best user experience.
The same is true for Google My Business profiles. Google won’t rank your listing in results simply because it matches the zip code. It looks for listings that are accurate, active, and acted on by searchers.
What you need to do
The key takeaway here is that Google My Business is not a “set it and forget it” platform. It’s an account that needs regular maintenance. Here are the sections you need to maintain, and how to do so:
Keep your information accurate
Trust is the name of the game with Google. Update your contact information as needed and verify holiday hours accordingly. Also, make sure your information is consistent with other listings across the web. Mismatches that cause Google to raise an eyebrow can hurt your rank.
how to use Google my business provide information homesmith services llc.png
An active presence signals to Google that your business is alive and thriving, and gives Google it more confidence to send its searchers to you. Make use of GMB’s social posting feature and keep searchers up to date on events, promotions, announcements, and new offerings. Posts expire every seven days so
What you may be less certain of, however, is exactly what that looks like. Google may be one of the world’s most trusted brands, but that doesn’t make it any less mysterious. Plus, it’s always evolving. So how can you stay relevant in search?
what is google my business business profile in maps fresh n clean dry cleaning
We’re going to take a look at four important trends for Google search, with particular attention to trends in local search, to help you understand the direction Google is headed:
Zero-click searches
For each trend, we’ll include specific action items to take in response, so you can continue to get found and attract customers online in 2021 and beyond. And in this process, you will come to find that your Google Business Profile just may be the most important one of all.
If you haven’t already noticed, Google search results pages armenia cell phone database have drastically changed over the past decade. They’re no longer just a list of 10 websites, but a mixed-media, interactive page with answer boxes, local map listings, information cards, accordion menus, and more. Google is increasingly providing searchers with the information they need without having to click past the results page. This is especially true for consumers searching local businesses, thanks to Google My Business.
Your Google My Business listing appears on Google Maps and the local results of Google Search. A complete profile will display the information a consumer needs in order to make a decision about your business—and even contact you—without visiting your website. That’s what we mean when we talk about zero-click searches: more and more often, people who perform a Google search find everything they need without actually needing to click a result.
zero click search results data
Via Sparktoro
It’s partly for this reason that “Godfather of local search” Mike Blumenthal calls Google your new homepage.
What you need to do
To ensure Google connects your business with nearby consumers seeking what you have to offer, you absolutely need to get listed.
To create a Google My Business profile, go to Google.com/business and create an account.
In order to have control over your profile, you need to claim your listing. To do this, search for your business name on Google Maps. If your business appears, select “claim this business” and follow the instructions. If your business doesn’t appear, you’ll need to add your business as a place first and then follow the steps.
Provide all of your information
You’ll eventually want to fill out all fields of your profile, but for now you can just cover the basics like contact information and category. Your category is especially important, as it allows consumers to find your business without knowing your business name. Feel free also to select multiple relevant categories, as this is a best practice.
Back in the good old days (15 or so years ago), Google ranked web pages based largely on the text of the page. This enabled low-quality pages that were simply stuffed with that keyword to rank in results. Now, Google’s algorithm is more robust, factoring in security, performance, user engagement, and other factors. This enables it to identify and reward pages that deliver high-quality content through the best user experience.
The same is true for Google My Business profiles. Google won’t rank your listing in results simply because it matches the zip code. It looks for listings that are accurate, active, and acted on by searchers.
What you need to do
The key takeaway here is that Google My Business is not a “set it and forget it” platform. It’s an account that needs regular maintenance. Here are the sections you need to maintain, and how to do so:
Keep your information accurate
Trust is the name of the game with Google. Update your contact information as needed and verify holiday hours accordingly. Also, make sure your information is consistent with other listings across the web. Mismatches that cause Google to raise an eyebrow can hurt your rank.
how to use Google my business provide information homesmith services llc.png
An active presence signals to Google that your business is alive and thriving, and gives Google it more confidence to send its searchers to you. Make use of GMB’s social posting feature and keep searchers up to date on events, promotions, announcements, and new offerings. Posts expire every seven days so