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Posted: Mon Dec 09, 2024 10:32 am
A digital marketing agency helps you make more sales by using a series of strategies that serve to attract your ideal customer and make them perform the best actions on your site. These actions when planned in the right way lead to the simultaneous satisfaction of you and the customer.
The services that marketing agencies offer can vary greatly but, in general, you can expect the following types of services:
Google AdWords
Google AdWords is a great tool for capturing the attention of potential thailand mobile phone numbers database customers at the very moment they know they have a problem and are looking for a solution. Most people turn to Google to find solutions to their most pressing problems, so running an AdWords campaign that targets these prospects (potential customers) can be very profitable.
SEO
Having your articles in the top positions of search results is not just about creating “brand awareness” or getting more page views. SEO is more than that. If your content is in the top positions of search results, you will be able to capture potential customers at the right stage of the “customer journey” (buyer's journey), exactly when they will be aware that they have a problem, you will be there with the solution.
Facebook Advertising
The tools to target the right audience, along with its massive user base, make Facebook the ideal platform for any business to get a good return on investment. When advertising on Facebook, you can target your audience by gender, education level, annual income, geographic location, interests, status updates, and even important life events.
Video advertising
YouTube reaches more people between the ages of 18 and 49 than the top 10 shows on television. This large audience, combined with increased engagement, makes YouTube advertising another great tool for getting a good return on investment. Videos can also be used to target your ads based on demographics, habits, geographic location, interests, YouTube channel, and more.
Mobile Marketing
More than 50% of mobile searches result in a purchase. When that search is for a local business, that number is even higher: 78% of mobile searches result in an offline purchase, and the search terms also indicate a stronger intent to purchase. There are many options available to a digital marketing agency when it comes to investing in mobile advertising, such as YouTube mobile ads, in-app advertising, and mobile app install campaigns.
Content Marketing
Content marketing is the fuel that fuels many billion-dollar businesses. Most companies think of content creation as writing a few posts every week and putting them on a website. But those who care about sales and not vanity metrics know it’s more complicated than that. Services an agency can offer within content marketing include blog post writing, infographic creation, SEO writing, content analysis, and promotion on social media or other channels.
Email marketing
Email is still the tool that generates the highest return on investment when used correctly, despite the bombardment of emails and all the new social media. In fact, for every dollar spent, email marketing generates $38 in revenue. Digital marketing agencies can offer services such as list building (collecting newsletter signups), generating interest in your list so that attention doesn't fade, list segmentation, or optimizing auto responders.
Ultimately, there is one single factor that determines whether your site sells or not: are your visitors taking the actions you want them to take? This means having the right user experience on your site, the right form design, and other design and graphics that can increase the generation and conversion of leads (users who explicitly express interest in your products) into customers. An agency's services in this area can include conversion path analysis, conversion rate optimization, goal and KPI identification, conversion metric identification, and data collection from site visitors. Some agencies are more specialized than others, but in general, they offer some variation of the services we've outlined here. But before you choose the right agency that offers the right services for your business, you should ask yourself and the agency a few questions.
Ask the right questions
What are your company's real marketing needs?
The first step is to understand what your real marketing needs are.
Do you need a new graphic design for your website? Do you need email marketing? SEO? Do you need more powerful analytics to collect and analyze data on your performance?
If you already have a marketing manager or a marketing team, ask yourself which marketing techniques your team is best prepared for. What are the tactics and strategies that you know you should be doing but haven’t managed to implement yet?
These are the questions that help you understand what you should entrust to an agency to get excellent results.
How does the agency work for itself?
One of the best signs to understand how an agency can work for your business is to see what results the agency has generated for itself.
If you are thinking of entrusting your blog to an agency, how do you feel they are managing their blog?
Are you thinking of using the agency for social media promotion? How do you feel they use their accounts?
If the agency is responsible for your SEO strategy, how is it positioned for relevant search terms in its market sector?
The services that marketing agencies offer can vary greatly but, in general, you can expect the following types of services:
Google AdWords
Google AdWords is a great tool for capturing the attention of potential thailand mobile phone numbers database customers at the very moment they know they have a problem and are looking for a solution. Most people turn to Google to find solutions to their most pressing problems, so running an AdWords campaign that targets these prospects (potential customers) can be very profitable.
SEO
Having your articles in the top positions of search results is not just about creating “brand awareness” or getting more page views. SEO is more than that. If your content is in the top positions of search results, you will be able to capture potential customers at the right stage of the “customer journey” (buyer's journey), exactly when they will be aware that they have a problem, you will be there with the solution.
Facebook Advertising
The tools to target the right audience, along with its massive user base, make Facebook the ideal platform for any business to get a good return on investment. When advertising on Facebook, you can target your audience by gender, education level, annual income, geographic location, interests, status updates, and even important life events.
Video advertising
YouTube reaches more people between the ages of 18 and 49 than the top 10 shows on television. This large audience, combined with increased engagement, makes YouTube advertising another great tool for getting a good return on investment. Videos can also be used to target your ads based on demographics, habits, geographic location, interests, YouTube channel, and more.
Mobile Marketing
More than 50% of mobile searches result in a purchase. When that search is for a local business, that number is even higher: 78% of mobile searches result in an offline purchase, and the search terms also indicate a stronger intent to purchase. There are many options available to a digital marketing agency when it comes to investing in mobile advertising, such as YouTube mobile ads, in-app advertising, and mobile app install campaigns.
Content Marketing
Content marketing is the fuel that fuels many billion-dollar businesses. Most companies think of content creation as writing a few posts every week and putting them on a website. But those who care about sales and not vanity metrics know it’s more complicated than that. Services an agency can offer within content marketing include blog post writing, infographic creation, SEO writing, content analysis, and promotion on social media or other channels.
Email marketing
Email is still the tool that generates the highest return on investment when used correctly, despite the bombardment of emails and all the new social media. In fact, for every dollar spent, email marketing generates $38 in revenue. Digital marketing agencies can offer services such as list building (collecting newsletter signups), generating interest in your list so that attention doesn't fade, list segmentation, or optimizing auto responders.
Ultimately, there is one single factor that determines whether your site sells or not: are your visitors taking the actions you want them to take? This means having the right user experience on your site, the right form design, and other design and graphics that can increase the generation and conversion of leads (users who explicitly express interest in your products) into customers. An agency's services in this area can include conversion path analysis, conversion rate optimization, goal and KPI identification, conversion metric identification, and data collection from site visitors. Some agencies are more specialized than others, but in general, they offer some variation of the services we've outlined here. But before you choose the right agency that offers the right services for your business, you should ask yourself and the agency a few questions.
Ask the right questions
What are your company's real marketing needs?
The first step is to understand what your real marketing needs are.
Do you need a new graphic design for your website? Do you need email marketing? SEO? Do you need more powerful analytics to collect and analyze data on your performance?
If you already have a marketing manager or a marketing team, ask yourself which marketing techniques your team is best prepared for. What are the tactics and strategies that you know you should be doing but haven’t managed to implement yet?
These are the questions that help you understand what you should entrust to an agency to get excellent results.
How does the agency work for itself?
One of the best signs to understand how an agency can work for your business is to see what results the agency has generated for itself.
If you are thinking of entrusting your blog to an agency, how do you feel they are managing their blog?
Are you thinking of using the agency for social media promotion? How do you feel they use their accounts?
If the agency is responsible for your SEO strategy, how is it positioned for relevant search terms in its market sector?