Don’t Ignore Niche Job Functions
Posted: Wed May 21, 2025 9:35 am
While it’s tempting to focus only on high-level roles like CEOs, CMOs, or IT Directors, don’t overlook niche or mid-level job functions. These roles often influence purchasing decisions or act as gatekeepers.
Examples include:
Procurement Analysts in B2B SaaS
Revenue Operations Managers in fintech
Benefits Coordinators in HR tech
Security Architects in cybersecurity
Creating segments and content for these more focused roles can open new paths into organizations. They may not hold the final budget, but they often do the research, shortlist vendors, and yahoo email address advocate for solutions. Serving their needs with useful, technical, or problem-solving content builds grassroots support that accelerates decision-making at the executive level.
Post-Conversion Email Strategy by Role
Once a contact becomes a customer, don’t stop the job function targeting! Post-conversion emails are a powerful way to drive adoption, upsells, referrals, and renewals—and these should also be role-specific.
Here’s how:
For End Users: Send onboarding tutorials and feature walkthroughs tailored to daily tasks.
For Managers: Deliver performance reports, usage summaries, and team adoption stats.
For Executives: Share ROI achievements, business outcome case studies, and future roadmap alignment.
You can even build loyalty sequences or customer advocacy programs based on role. For example, ask a happy Marketing Manager to join a case study or invite an IT Director to speak at a webinar. This level of personalization extends the value of your job function email database far beyond the sales funnel.
Examples include:
Procurement Analysts in B2B SaaS
Revenue Operations Managers in fintech
Benefits Coordinators in HR tech
Security Architects in cybersecurity
Creating segments and content for these more focused roles can open new paths into organizations. They may not hold the final budget, but they often do the research, shortlist vendors, and yahoo email address advocate for solutions. Serving their needs with useful, technical, or problem-solving content builds grassroots support that accelerates decision-making at the executive level.
Post-Conversion Email Strategy by Role
Once a contact becomes a customer, don’t stop the job function targeting! Post-conversion emails are a powerful way to drive adoption, upsells, referrals, and renewals—and these should also be role-specific.
Here’s how:
For End Users: Send onboarding tutorials and feature walkthroughs tailored to daily tasks.
For Managers: Deliver performance reports, usage summaries, and team adoption stats.
For Executives: Share ROI achievements, business outcome case studies, and future roadmap alignment.
You can even build loyalty sequences or customer advocacy programs based on role. For example, ask a happy Marketing Manager to join a case study or invite an IT Director to speak at a webinar. This level of personalization extends the value of your job function email database far beyond the sales funnel.