Evolving Job Function Segmentation Over Time
Posted: Wed May 21, 2025 9:36 am
A static job function database quickly becomes stale. As your business evolves, so should your segmentation strategy. Keep monitoring how people engage with your emails and content. Are new roles showing unexpected interest? Are certain functions engaging less over time? Your segmentation must adapt dynamically.
For example, if you notice that “RevOps Managers” are gmail mailing list increasingly interacting with your financial planning content, it might be time to create a new segment with custom nurture tracks just for them. Similarly, as industries shift (e.g., the rise of AI in legal tech), new hybrid roles like “Legal Technologist” may emerge—requiring new segmentation logic.
Consider running quarterly segmentation audits to re-evaluate:
Are job functions categorized correctly?
Are new, valuable roles missing?
Is performance by segment changing?
Continuous adaptation ensures your database stays aligned with real-world buyer behavior.
Using Surveys and Feedback Loops to Refine Job Function Data
Don’t just guess at what job functions want—ask them directly. Adding feedback loops to your email campaigns helps you enrich your database and optimize content strategy.
Examples include:
A quick survey embedded in onboarding emails: “What’s your role?” or “What challenges are you facing right now?”
Polls in newsletters asking which topics are most valuable.
Post-download forms that request role clarification or pain point selection.
Not only do these tools enhance segmentation accuracy, they also make your audience feel heard and valued. Better yet, when users self-identify their job function, your system can update records and trigger more accurate automations—improving open rates, click rates, and customer satisfaction.
For example, if you notice that “RevOps Managers” are gmail mailing list increasingly interacting with your financial planning content, it might be time to create a new segment with custom nurture tracks just for them. Similarly, as industries shift (e.g., the rise of AI in legal tech), new hybrid roles like “Legal Technologist” may emerge—requiring new segmentation logic.
Consider running quarterly segmentation audits to re-evaluate:
Are job functions categorized correctly?
Are new, valuable roles missing?
Is performance by segment changing?
Continuous adaptation ensures your database stays aligned with real-world buyer behavior.
Using Surveys and Feedback Loops to Refine Job Function Data
Don’t just guess at what job functions want—ask them directly. Adding feedback loops to your email campaigns helps you enrich your database and optimize content strategy.
Examples include:
A quick survey embedded in onboarding emails: “What’s your role?” or “What challenges are you facing right now?”
Polls in newsletters asking which topics are most valuable.
Post-download forms that request role clarification or pain point selection.
Not only do these tools enhance segmentation accuracy, they also make your audience feel heard and valued. Better yet, when users self-identify their job function, your system can update records and trigger more accurate automations—improving open rates, click rates, and customer satisfaction.