but understanding why
Posted: Sat May 24, 2025 9:26 am
Mountains
Lead the way
Need a crash course in lead generation, or just want to brush up on basics? Check out this lesson on Trailhead, the free learning program from Salesforce.
How do lead qualification and nurturing work?
Talking about how to evaluate your leads involves some afghanistan phone number list acronyms that can feel like a mouthful, they’re important will help your marketing efforts.
The first thing to do is define your ideal customer profile (ICP). That just means assessing potential leads based on the information you have. Do you know their level of interest? What do you know about their budget or buying authority?
The BANT (Budget, Authority, Need, Timing) framework is valuable because it establishes key criteria for assessing lead readiness, guiding marketers to prioritize efforts on prospects with a higher likelihood of conversion.
Lead the way
Need a crash course in lead generation, or just want to brush up on basics? Check out this lesson on Trailhead, the free learning program from Salesforce.
How do lead qualification and nurturing work?
Talking about how to evaluate your leads involves some afghanistan phone number list acronyms that can feel like a mouthful, they’re important will help your marketing efforts.
The first thing to do is define your ideal customer profile (ICP). That just means assessing potential leads based on the information you have. Do you know their level of interest? What do you know about their budget or buying authority?
The BANT (Budget, Authority, Need, Timing) framework is valuable because it establishes key criteria for assessing lead readiness, guiding marketers to prioritize efforts on prospects with a higher likelihood of conversion.