How to include a personalized link in a Gmail email marketing campaign

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GMass, the ultimate email marketing tool for Gmail, offers lots of mail merge personalization options, from simple mail-merge personalization to fallback values and even automatic first name detection. Sometimes, you may need to get a little more sophisticated and include a personalized link or URL for each recipient of your email marketing campaign.

The best practice for including a personalized URL is to include the full URL, with personalization in place, or an HTML code snippet of the link, as a column in your Google Docs spreadsheet.

Raw URL Example
Below is an example of a spreadsheet where the personalized dominican republic phone number library link is in raw form, with just the URL specified.

After using GMass to connect to your spreadsheet, the Compose window launches, and your message might look like this:



Next is an example of a spreadsheet where the personalized link is part of an HTML anchor tag, such that meaningful text is displayed that, when clicked, will take the user to the personalized URL. The full <a href> anchor tag will be inserted into the HTML message at the point designated by the {PersonalizedURL} mail merge tag.


After using GMass to connect to your spreadsheet, the Compose window launches, and your message might look like this:


When your email is sent, the recipient will get a message that looks like this: