Behavior-driven email automation (abandoned cart follow-ups, welcome sequences)
Predictive analytics to target high-intent prospects
Gamified email interactions (spin-the-wheel discounts, mystery offers)
AI-generated subject lines optimized for higher open rates
4. Social Media Lead Ads & Community Growth
While Facebook and LinkedIn ads are powerful, organic special lead community growth drives sustainable lead generation:
Micro-influencer collaborations for credibility and exposure
Exclusive LinkedIn or Facebook Groups where leads get VIP insights
Hashtag challenges that encourage user-generated content
Live Q&A sessions or AMA (Ask Me Anything) events