Charm Pricing: $9.99 instead of $10.00—makes customers feel they’re saving money.
Decoy Pricing: Introducing a mid-tier price option to make the highest-tier seem more appealing.
Anchoring Effect: Displaying an expensive item first makes the next one seem reasonably priced.
2.
Customers don’t just buy products; they buy experiences, emotions, and solutions. Smart brands leverage behavioral science to increase conversion rates.
3. Neuromarketing & AI-Powered Emotion Analysis
Neuromarketing leverages neuroscience and AI to read consumer emotions in real time. Companies are now using facial recognition and biometric tracking to optimize retail interactions.
Eye-Tracking Studies – Examines where customers focus when browsing online or in stores.