Next-Level Social & Live Commerce

Collaborative Data Solutions at Canada Data Forum
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sharminsultana
Posts: 1133
Joined: Thu May 22, 2025 5:09 am

Next-Level Social & Live Commerce

Post by sharminsultana »

Social commerce is the fastest-growing retail segment, expected to reach $2 trillion globally by 2028.

1. TikTok, Instagram & Real-Time Shopping Events
📌 Key trends dominating live shopping: ✅ Shoppable livestreams – Customers purchase directly while watching product demos. ✅ Influencer-driven sales – Brands integrate trusted voices into social selling strategies. ✅ Interactive Q&A sessions – Live product discussions that foster trust.

2. Peer-to-Peer Commerce & Consumer-Led Brands
Consumers aren't just shopping—they're selling too!

🔥 Emerging P2P Shopping Trends: ✅ Community-driven shop marketplaces (think Depop, Poshmark, and Facebook Marketplace). ✅ User-generated brands – People build their own retail platforms via TikTok & YouTube. ✅ AI-powered resale platforms – AI helps authenticate, price, and match buyers for secondhand goods.

Sustainable & Ethical Retail: The Green Commerce Movement
1. The Demand for Eco-Friendly Products
Consumers are increasingly prioritizing ethical and sustainable brands, with: ✅ 90% of Gen Z preferring eco-conscious purchases. ✅ The rise of "circular economy" retail – Resale, recycling, and ethical production. ✅ AI-driven sustainability efforts – Brands using predictive AI to reduce waste.

2. Blockchain for Supply Chain Transparency
With blockchain, businesses prove authenticity, ethical sourcing, and sustainability efforts.

📦 Key Blockchain Applications in Retail: ✅ Verifiable carbon footprint tracking – Customers can see a product’s environmental impact. ✅ Real-time ethical sourcing verification – Supply chains are publicly accountable. ✅ Decentralized payment models – Brands accept cryptocurrency for international shopping.
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