Social commerce is the fastest-growing retail segment, expected to reach $2 trillion globally by 2028.
1. TikTok, Instagram & Real-Time Shopping Events

Key trends dominating live shopping:

Shoppable livestreams – Customers purchase directly while watching product demos.

Influencer-driven sales – Brands integrate trusted voices into social selling strategies.

Interactive Q&A sessions – Live product discussions that foster trust.
2. Peer-to-Peer Commerce & Consumer-Led Brands
Consumers aren't just shopping—they're selling too!

Emerging P2P Shopping Trends:

Community-driven
shop marketplaces (think Depop, Poshmark, and Facebook Marketplace).

User-generated brands – People build their own retail platforms via TikTok & YouTube.

AI-powered resale platforms – AI helps authenticate, price, and match buyers for secondhand goods.
Sustainable & Ethical Retail: The Green Commerce Movement
1. The Demand for Eco-Friendly Products
Consumers are increasingly prioritizing ethical and sustainable brands, with:

90% of Gen Z preferring eco-conscious purchases.

The rise of "circular economy" retail – Resale, recycling, and ethical production.

AI-driven sustainability efforts – Brands using predictive AI to reduce waste.
2. Blockchain for Supply Chain Transparency
With blockchain, businesses prove authenticity, ethical sourcing, and sustainability efforts.

Key Blockchain Applications in Retail:

Verifiable carbon footprint tracking – Customers can see a product’s environmental impact.

Real-time ethical sourcing verification – Supply chains are publicly accountable.

Decentralized payment models – Brands accept cryptocurrency for international shopping.