Using Digital Tools for Retargeting & Engagement
Posted: Sat May 31, 2025 4:14 am
Mastering Pricing & Psychological Pricing Techniques
Even if a window shopper is intrigued, they might hesitate due to pricing concerns.
Pricing Methods That Increase Sales
Charm Pricing: Setting prices at $9.99 instead of $10 creates a psychological perception of affordability.
Decoy Pricing: Place a slightly more expensive version of a product next to the desired item—making the lower-priced one look like a better deal.
Value-Based Bundling: Offer combinations of complementary products to increase perceived value.
Hidden Discounts: Encourage impulse purchases by offering surprise discounts at checkout.
Many window shoppers leave without purchasing—but that doesn’t mean they won’t buy later.
Technology That Keeps Shoppers Coming Back
Social Media Retargeting Ads: Display ads featuring shop products they browsed in-store.
Exclusive Online Offers: Provide QR codes linking to secret discounts for online purchase.
AI-Driven Personalized Recommendations: Suggest products based on prior interactions.
VIP Shopping Events: Invite window shoppers to special preview events to build exclusivity and future sales.
Sustaining Customer Relationships for Repeat Purchases
Once a window shopper becomes a customer, retailers must continue engaging them to encourage loyalty.
Even if a window shopper is intrigued, they might hesitate due to pricing concerns.
Pricing Methods That Increase Sales
Charm Pricing: Setting prices at $9.99 instead of $10 creates a psychological perception of affordability.
Decoy Pricing: Place a slightly more expensive version of a product next to the desired item—making the lower-priced one look like a better deal.
Value-Based Bundling: Offer combinations of complementary products to increase perceived value.
Hidden Discounts: Encourage impulse purchases by offering surprise discounts at checkout.
Many window shoppers leave without purchasing—but that doesn’t mean they won’t buy later.
Technology That Keeps Shoppers Coming Back
Social Media Retargeting Ads: Display ads featuring shop products they browsed in-store.
Exclusive Online Offers: Provide QR codes linking to secret discounts for online purchase.
AI-Driven Personalized Recommendations: Suggest products based on prior interactions.
VIP Shopping Events: Invite window shoppers to special preview events to build exclusivity and future sales.
Sustaining Customer Relationships for Repeat Purchases
Once a window shopper becomes a customer, retailers must continue engaging them to encourage loyalty.