Leveraging Technology to Convert Window Shoppers

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Price Anchoring Effect – Display original prices next to discounts to reinforce perceived savings.

Loss Aversion Pricing – Use phrases like “Don’t miss out!” or “Only a few left in stock” to trigger the fear of missing a great deal.

Pay-What-You-Want Experimentation – Offer promotional events where customers can set their own price for select items.

Digital tools can extend engagement beyond the store and encourage return visits.

Tech-Based Conversion Strategies
Smart Mirrors & Virtual Try-Ons – Allow customers to digitally try products, making decisions easier.

QR Code Offers – Provide exclusive promotions when shop shoppers scan product QR codes in-store.

Personalized AI Recommendations – Suggest items based on what shoppers previously browsed, encouraging impulse buys.

Augmented Reality Retail Experiences – Let shoppers visualize how products fit into their lifestyle, whether it’s furniture in their home or clothing on their avatar.

Retargeting Ads on Social Media – Show previously browsed products in personalized ads to remind shoppers of their interest.

Encouraging Post-Visit Engagement
Even if window shoppers leave without purchasing, retailers can still influence their future buying decisions.

Follow-Up Strategies
Personalized Email Marketing – Send customized recommendations based on their browsing habits.