Advanced Pricing Strategies Based on Behavioral Economics
Pricing isn't just about cost—it’s about perceived value and decision-making influence.
Retail Neuroscience Pricing Models
Decoy Effect Pricing – Place a premium version alongside mid-tier options to strategically guide choices.
Psychological Anchoring – Highlight the original price next to a discounted price to emphasize savings.
Time-Sensitive Discounts – Create urgency with flash sales, countdown timers, and expiration-based deals.
Scarcity & Limited Stock Alerts – Use low-stock warnings shop and exclusivity messaging to push conversions.
Mystery Discount Engagement – Reveal surprise discounts at checkout, increasing impulse purchases.
Leveraging Technology to Convert Window Shoppers Post-Visit
Many shoppers leave without buying—but retailers can digitally re-engage them to bring them back.
Dynamic Retargeting Ads – Show previously browsed products through customized online ads.
AI-Generated Follow-Up Emails – Send personalized recommendations based on in-store interactions.
Augmented Reality (AR) Virtual Shopping – Enable digital try-ons that reduce purchase hesitation.
QR Code Loyalty Engagement – Reward window shoppers with special online discounts linked to their store visit.
Tech-Driven Sales Recovery Techniques
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