Press Release Submission
Posted: Tue Dec 10, 2024 5:23 am
It is not enough to just send the press release, but it is important to monitor its status. Once you send it, wait two days and if you have not received a response, contact the journalists again.
Important note: when you create the database, it is essential that it is made up of people with names and surnames and not generic emails that no one ends up reading. Address a specific person in your sector, this way, you will have more chances of being published. In addition, we recommend that you personalize each email and not have a standard email for everyone. Remember that personalization is in fashion.
Support through other channels
Having several channels where you publish regularly is important for visibility. The Press Releases that are published the most are those of companies that people start talking about or that have a “Wow” effect because of how revolutionary they are. If you have a blog, social networks, etc., they will undoubtedly help you to make your way into the market and get users to start talking about you, thus generating interest in the media that are really looking for topics of interest to their users .
Establish a relationship with journalists
Having journalist “friends” should definitely be one of your priorities if you have a company. A good relationship with the media will certainly earn you points every time they have to publish something about you. To do this, you can hong kong telegram data attend events, show up in person at the editorial office, etc.
By following these tips, you will have a much greater chance of getting your company featured in the press.
But as we have said before, to get into the press you do not always need to send a Press Release, you have other options to be published. Let's see them.
It doesn't always have to be in Press Release format
Opinion articles
Opinion articles in magazines specializing in your sector can be a plus for promoting your company and yourself as an expert in the sector . Writing some opinion articles in the media can help you establish that relationship with journalists that we talked about earlier.
Interview or Report
The same thing happens with interviews or reports. If, for example, you are always interviewed by the same journalist, in the end, you will have unintentionally forged a cordial relationship and every time he or she sees something related to your brand, he or she will try to investigate or publish something about it .
Important note: when you create the database, it is essential that it is made up of people with names and surnames and not generic emails that no one ends up reading. Address a specific person in your sector, this way, you will have more chances of being published. In addition, we recommend that you personalize each email and not have a standard email for everyone. Remember that personalization is in fashion.
Support through other channels
Having several channels where you publish regularly is important for visibility. The Press Releases that are published the most are those of companies that people start talking about or that have a “Wow” effect because of how revolutionary they are. If you have a blog, social networks, etc., they will undoubtedly help you to make your way into the market and get users to start talking about you, thus generating interest in the media that are really looking for topics of interest to their users .
Establish a relationship with journalists
Having journalist “friends” should definitely be one of your priorities if you have a company. A good relationship with the media will certainly earn you points every time they have to publish something about you. To do this, you can hong kong telegram data attend events, show up in person at the editorial office, etc.
By following these tips, you will have a much greater chance of getting your company featured in the press.
But as we have said before, to get into the press you do not always need to send a Press Release, you have other options to be published. Let's see them.
It doesn't always have to be in Press Release format
Opinion articles
Opinion articles in magazines specializing in your sector can be a plus for promoting your company and yourself as an expert in the sector . Writing some opinion articles in the media can help you establish that relationship with journalists that we talked about earlier.
Interview or Report
The same thing happens with interviews or reports. If, for example, you are always interviewed by the same journalist, in the end, you will have unintentionally forged a cordial relationship and every time he or she sees something related to your brand, he or she will try to investigate or publish something about it .