Engage With Local Press & Media

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Provide In-Store Exclusives: Offer discounts or special products only available for walk-in customers.

Secret 19: Utilize SMS Marketing
Text messages allow direct communication with potential leads.

Actionable Tips
Send Personalized Offers: Reward loyal customers with exclusive discounts.

Use Automated Reminders: Notify customers about sales, events, or restocks.

Enable Two-Way Communication: Allow customers to ask questions through SMS.

Secret 20:
Local coverage can boost awareness and generate leads.

Actionable Tips
Pitch Unique Stories: Contact local shop newspapers or bloggers about exciting business updates.

Offer Expert Commentary: Provide industry insights in interviews or articles.

Sponsor Community Initiatives: Supporting charitable causes attracts positive publicity.

Secret 21: Host VIP Customer Events
Exclusive events make customers feel valued while attracting new leads.

Actionable Tips
Organize Special Shopping Nights: Give loyal customers first access to new products.