Abandoned a cart? Retarget them with an incentive

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Experimenting with colors—red or green often work well

Adding urgency (“Offer expires in 24 hours!”)

c. Personalization
Dynamic website personalization enhances user experience by tailoring content based on visitor behavior. Example:

Returning customers see customized recommendations.

First-time visitors get a “Welcome! Here’s what you need to know” guide.

9. Mastering Lead Scoring & Segmentation
Not all leads are equal—some are ready to buy, while others shop need more nurturing. Lead scoring assigns a value to each lead based on actions they take on your site.

a. How to Score Leads
Consider these factors when assigning lead scores:

Visited multiple product pages? High potential lead.

Signed up for a webinar? Engaged but needs more nurturing.


Once leads are scored, use segmentation to send personalized emails or offers based on their interest level.

10. Retargeting & Remarketing Strategies
Visitors who leave without taking action can still be converted later using retargeting techniques.