You might think that an online retail giant with mexico telegram data around 2.8 billion visits a month would be reasonably confident that it doesn’t necessarily need offline media channels. However, just before Christmas 2018, Amazon demonstrated that the essence of disruption does not necessarily lie in the breathless adaptation of new technologies alone, but rather in the interaction between technology, customers and their presumed behaviour patterns. In November 2018, Amazon sent a printed
toy catalogue to millions of American households. There were no prices in the catalogue – they change too often online – but a QR code was printed for each product, which led directly to the product page in the Amazon app and, of course, to the one-click button to buy Marvel or Disney princess figurines. The fact that Amazon took the opportunity to rebrand the QR code as the “Smilecode” – no problem.
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QR codes are the Flixbus of mobile marketing: the opposite of fancy, they're everywhere, cheap and easy to use, and pretty reliable at getting you where you want to go. Since Apple gave the iPhone camera the ability to read QR codes with the release of iOS 11 without the need for another app, the circle of potential users has expanded enormously: around 800 million people can now use their iPhones to bridge the gap between offline and online.
