It’s also really important to use it to help improve your website
so it converts many more visitors into sales, leads or subscribers. But unfortunately, Google Analytics can be a little daunting at times, particularly with seemingly endless reports to check out and analyze. Where should you start for best results?
To help you make sense of this, I’ve created a list of the best Google Analytics (GA) reports so you can quickly gain more insights into your website performance and what needs improving most. I have also recently included a video of me walking you through these great reports. Let’s get started…
Update: Watch a video of me guiding you through these key Google Analytics reports
Last year I created a premium video about algeria telemarketing database these best Google Analytics reports. It was originally part of a paid membership but I have decided to now include it on this article for everyone to watch for free. In this video you will also learn how to create a Google Analytics dashboard for these reports. Enjoy!
Check the landing pages report for pages with high bounce rates and low conversion rates
Your top landing pages (entry pages) are crucial to optimize because they often get very high levels of traffic, and are the first pages your visitors see on your website. If visitors don’t find what they are looking for or are confused, they will leave your website often within just 5 seconds!
To improve your website with this report, pull up the your landing pages report for the last 30 days (found under ‘Behavior > Site Content > Landing pages’). Then see which pages out of the top 10 have highest bounce rate (over 50% is high) and which have lower than website average goal conversion rate (both indicated below in yellow) – these are indicators of poorly performing pages on your website.
Then optimize these poor page performers first – improving headlines, benefits, imagery and call-to-action buttons are some of the best ways to do this. Optimizing these helps increase visitor engagement and increases the chances of them converting for your key website goals. You should also ensure you show your unique value proposition more prominently on them.
Google Analytics landing pages report bounce rate and conversion rate
Analyze your Funnel Visualization report for high-drop off rates and optimize
It doesn’t matter how good your website is if visitors struggle to get through your checkout or sign-up flow pages. To understand how well your visitors complete that process, its vital you check your Funnel Visualization report. On this report (found under ‘Conversions > Goals > Funnel Visualization’) you can see how many visitors get through each page of your funnel (like your billing page), and which pages are most problematic – even where they go if they go to another page.
You need to pay great attention to any pages with a high drop off rate (more than 40%) and optimize those first – adding security seals and risk reducers, reducing distractions like header navigation, and improving error handling often work well. Improving these pages will greatly increase your conversion rate, and therefore your sales or signups.
Google Analytics funnel visualization report
Note: Obviously you will need to have made sure you have setup your goals for your website adequately, including adding key pages in your goal flows. Here is a great guide on setting goals up.
Check your traffic overview report for poor performing traffic sources
Improving the quality and quantity of your traffic has huge impact on your website conversion rates, sales or leads, and its vital you gain insights into traffic performance and optimize the major sources.
To help you gain greater insights into this, pull up the ‘Channels’ report as Google calls it (found under ‘Acquisition > Channels) and check which of your top 10 traffic sources (channels) have high bounce rates (over 50%), or a goal conversion rate that is much lower than your website average. This is particularly important to do for any source that you are paying for like paid search or display advertising, as you will need to optimize these quickly to reduce your wasted spending.
You should also look for traffic sources that seem low or missing from the top 10 channels. For example, you may find your email traffic source isn’t as high as you had hoped for or isn’t converting well, so you should optimize your email marketing campaigns as soon as possible.
acquisition overview report
Note: You may even find your email marketing campaigns are not being attributed corr