Oh Pinterest! The platform that mesmerizes us all, that captivates us with the beautiful images and the variety of content it presents to us. But if you think that beauty and inspiration is the only thing it has to offer, think again. You need to know the full potential of Pinterest Marketing for your business.
More than a social network, it is a visual universe, a search engine where brands connect with their target audience in a dynamic and attractive way . It is the place where we look for ideas, when we have a project to develop or solutions, when we have a problem to solve. And for businesses and brands, it has much more to offer.
Pinterest is one of the most powerful tools to promote your business and boost your sales . If you are not yet taking advantage of its potential, here are 5 reasons why you should implement Pinterest marketing strategies for your business.
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5 reasons to implement Pinterest marketing in your business
There are now many digital platforms that serve as a bridge between brands and customers, and while it may not be the choice for many, Pinterest has all the potential to stand out as a strategic ally for entrepreneurs. Here are 5 key reasons to integrate Pinterest marketing into your digital business strategy, plus a bonus tip that could be a game-changer for your brand.
1. User-Friendly Management: Intuitive Access to What You Need
Pinterest is a search engine, yes, just like Google, but visual. Its use is really user-friendly; just by typing the topic you are looking for, it displays a large amount of content and also links you to other related suggestions. In other words: if you want models of blouses for women, you just have to type it in the search engine and that's it! You have a large number of models and it also suggests, for example, seeing models of pants. You do a search and it not only shows you related answers, but also other options that you had not even considered. Now imagine that you have all that potential to promote your business.
It is one more reason to include Pinterest marketing in your strategies. The intuitive and simple experience it offers its users is a great advantage for your business, because it increases the opportunity to establish your brand, making it easier to discover.
2. Attractive Presentation: Visualize your Ideas with Style
Pinterest is a highly visual and dynamic platform, bringing your ideas to life through striking images and videos . It allows you to visually organize your projects into engaging presentations that not only capture your audience's attention, but also reflect your brand's identity and creativity.
Pinterest Marketing involves sharing images called “Pins,” which are grouped and saved by topic on “boards,” making it easier to access content. Imagine a large bulletin board where all the information is organized into categories. The result is an attractive and even addictive way to display your content and offer your products.
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3. Traffic Generator: Connect directly to your website
Pinterest pins are a powerful generator of organic traffic because they link directly to your website or social media, making it easier for interested users to access your services or products.
The best part is that it does so organically. If you have a blog, Pinterest is the perfect ally that will bring you thousands of visits. Plus, it grows your email list, which will help you with your email marketing strategy and is ideal for establishing your brand and increasing its reach. At the end of the day, it all adds up to generating sales.
4. Long-Lasting Content: Benefit from Long-Lasting Relevance
Pinterest marketing not only gives you a greater reach by driving traffic to your website, but it does so for a longer period of time. On other platforms, after publishing your post, it will only be visible for 24 to 48 hours maximum, from then on, it will only be seen by those who enter your profile. Your content has a short shelf life, but on Pinterest it is different, there the content stays relevant for weeks, months and even years.
This is what we call “Ever Green” content. In addition, you can create multiple pins of the same article, which multiplies your opportunity to generate traffic, since each pin is like a new one. That is why every minute you invest in creating a pin will be worth it, it is an investment that will surely generate a very good return.
5. Pinners Buy: An Audience Ready for Action
Yes, and I'm not the one saying it, the numbers are. Pinterest users aren't just looking for inspiration; they're ready to take action. It's been proven that pinners have a high purchase intent, which increases the chances of conversion for your business.
According to studies, 89% of people who visit Pinterest are willing to buy and 93% visit it to learn about trends, look for ideas and use it as a guide to purchase products, goods and services.
