Influence marketing: reech's benchmark study, 2023 edition
Posted: Tue Dec 10, 2024 6:31 am
It's just out! I'm talking about Reech's annual study on Influencer Marketing . Particularly anticipated each year, its objective is to take stock of the market and to monitor and understand the developments in Influencer Marketing in France, with this year, a special focus on consumers/followers. For information purposes, this study was carried out among 1000 French social media users in December 2022.
As part of an Ambassador partnership with Reech, I am presenting it to you today on my blog. For the more curious among you, who wish to delve deeper into the subject, you can find the results of the 2022 study here .
Guillaume Doki-Thonon , Founder and CEO of Reech, presented the results of the 7th edition of the study a few days ago at Morning Cléry in Paris. He spoke about it in these terms: “This vast spam database study that we conducted with Norstat maps the use of social networks and allows us to better understand the relationship with content creators that the French have on the platforms. Young people, aged 18-24, are omnipresent, they spend 2 hours and 36 minutes per day there, so the possible interactions with them are numerous. We also observe that Facebook remains the most powerful network and used on a broad target at 75% of respondents, compared to 59% for Instagram.
Like every year, I was there to bring you the event on Twitter. The results were broadcast there in preview, you were able to follow the livetweet with the hashtag EtudeReech2023 . Professionals interested in the subject were also there, including Céline Beckrich from La Brigade Du Web, Yann Gourvennec from Visionary Marketing, Frédéric Abecassis from the ffollozz school or Alain Hazan from TAoMA Influence and many influencers, brands and independents.
What's new in the 2023 edition
After first questioning content creators, then professionals, brands and agencies, about their motivations for collaborating with them… This year, Reech decided to ask consumers what they think of influencers. A very good idea given the current particularly busy context. It was indeed wise to return to the source of influencer marketing, namely followers, consumers. The study sheds new and unprecedented light on a constantly evolving sector.
On the agenda: Is the notion of influencer well known by the general public? What do consumers expect from content creators? Which social networks do users prefer? What relationship do they have with them? What do consumers think of partnerships? Do they know where their remuneration comes from and how much it is? Do they really influence consumers? What is the weight of influence in the daily lives of the French? I am not going to reveal everything in this article, which is why if you want to learn more and access all the results, I invite you to download the study on the Reech website.
As part of an Ambassador partnership with Reech, I am presenting it to you today on my blog. For the more curious among you, who wish to delve deeper into the subject, you can find the results of the 2022 study here .
Guillaume Doki-Thonon , Founder and CEO of Reech, presented the results of the 7th edition of the study a few days ago at Morning Cléry in Paris. He spoke about it in these terms: “This vast spam database study that we conducted with Norstat maps the use of social networks and allows us to better understand the relationship with content creators that the French have on the platforms. Young people, aged 18-24, are omnipresent, they spend 2 hours and 36 minutes per day there, so the possible interactions with them are numerous. We also observe that Facebook remains the most powerful network and used on a broad target at 75% of respondents, compared to 59% for Instagram.
Like every year, I was there to bring you the event on Twitter. The results were broadcast there in preview, you were able to follow the livetweet with the hashtag EtudeReech2023 . Professionals interested in the subject were also there, including Céline Beckrich from La Brigade Du Web, Yann Gourvennec from Visionary Marketing, Frédéric Abecassis from the ffollozz school or Alain Hazan from TAoMA Influence and many influencers, brands and independents.
What's new in the 2023 edition
After first questioning content creators, then professionals, brands and agencies, about their motivations for collaborating with them… This year, Reech decided to ask consumers what they think of influencers. A very good idea given the current particularly busy context. It was indeed wise to return to the source of influencer marketing, namely followers, consumers. The study sheds new and unprecedented light on a constantly evolving sector.
On the agenda: Is the notion of influencer well known by the general public? What do consumers expect from content creators? Which social networks do users prefer? What relationship do they have with them? What do consumers think of partnerships? Do they know where their remuneration comes from and how much it is? Do they really influence consumers? What is the weight of influence in the daily lives of the French? I am not going to reveal everything in this article, which is why if you want to learn more and access all the results, I invite you to download the study on the Reech website.