Canada Data

Co-Hosted Giveaways – Partner with relevant industry leaders Cross-Promotions – Share audiences for mutual benefit Affiliate Integration – Reward partners for driving leads

Example: A beauty brand partners with a skincare influencer for broader audience appeal.

3. Utilize Retargeting Ads Post-Giveaway
Many giveaway participants won't convert immediately—bring them back using ads.

Retargeting Funnel: Show discount ads to shop non-winners Feature winner testimonials for brand trust Highlight limited-time offers in social & display ads

Case Study 1: Subscription Box Growth
Campaign: Free monthly product giveaway Entry Method: Email opt-in + Instagram engagement Results: 35% increase in subscribers Post-giveaway conversion spike (22% new sales) Higher retention for ongoing subscription service

Case Study 2: SaaS Company Membership Giveaway
Campaign: Free premium membership trial Entry Method: Business survey + LinkedIn engagement Results: 10,000+ high-quality leads 35% conversion rate to paid memberships Gained valuable customer insights for personalization

Conclusion: Unlocking the Full Potential of Giveaways
Free giveaways aren’t just fun promotional tactics—they are strategic lead generation tools designed for long-term engagement and conversion.

Key Takeaways:
Select high-quality, relevant prizes Optimize lead-capturing entry methods Promote giveaways across multiple channels Maintain urgency & exclusivity Follow up strategically to convert leads into customers