Commitment Escalation: Multi-Tiered Entry for Extended Engagement
Posted: Sat May 31, 2025 9:58 am
Limit the giveaway to a restricted number of participants (scarcity effect).
Offer a bonus reward for early entries to create urgency.
Use countdown timers and progress meters showing “X% of spots filled.”
Example: “We’ve reserved only 500 VIP slots. Grab yours before they’re gone!”
3. Social Proof: Trigger Mass shop Participation Using Network Effects
Humans follow behaviors they see others engaging in.
Strategy:
Use real-time notifications (e.g., “John from Seattle just entered!”).
Feature past giveaway winners on landing pages and ads to create credibility.
Integrate social media comments & shares as proof of community excitement.
Example: Run Live Feed Updates that display participant numbers dynamically (“6,000 people have entered—don’t miss out!”).
4.
Once users invest effort into an entry process, they’re more likely to continue engaging.
Strategy:
Structure giveaways in phases, encouraging deeper interaction at each level.
Offer bonus entries for completing additional actions beyond initial signup.
Offer a bonus reward for early entries to create urgency.
Use countdown timers and progress meters showing “X% of spots filled.”
Humans follow behaviors they see others engaging in.
Use real-time notifications (e.g., “John from Seattle just entered!”).
Feature past giveaway winners on landing pages and ads to create credibility.
Integrate social media comments & shares as proof of community excitement.
Once users invest effort into an entry process, they’re more likely to continue engaging.
Structure giveaways in phases, encouraging deeper interaction at each level.
Offer bonus entries for completing additional actions beyond initial signup.