Measure & Optimize Performance
Posted: Sun Jun 01, 2025 3:50 am
Email campaigns
Social media posts
Website banners and pop-ups
In-store signage
Paid ads targeting existing customers
5.
Tracking referral metrics helps businesses improve shop their strategy over time. Key performance indicators include:
Referral conversion rates
Customer acquisition cost (CAC) from referrals
Engagement levels (who shares most often)
Lifetime value (LTV) of referred customers
Regular analysis allows businesses to refine their referral program for better results.
Successful Referral Marketing Case Studies
Dropbox
Dropbox's referral campaign offered free storage space for both referrers and new sign-ups, leading to a 60% increase in registrations.
Social media posts
Website banners and pop-ups
In-store signage
Paid ads targeting existing customers
5.
Tracking referral metrics helps businesses improve shop their strategy over time. Key performance indicators include:
Referral conversion rates
Customer acquisition cost (CAC) from referrals
Engagement levels (who shares most often)
Lifetime value (LTV) of referred customers
Regular analysis allows businesses to refine their referral program for better results.
Successful Referral Marketing Case Studies
Dropbox
Dropbox's referral campaign offered free storage space for both referrers and new sign-ups, leading to a 60% increase in registrations.